With billions of individuals around the globe tapping into Google on a daily basis, businesses looking to improve their content marketing strategies should consider doing so with the help of the popular search engine.
If you want your marketing presence to be more engaging, you have to mix it up a bit. You should keep cranking out plenty of written words, to be sure, but mixing in some images will help make your brand more appealing.
Many companies work hard to increase their brand’s presence on search engines by producing a large volume of content, carefully selecting and inserting keywords or creating images or videos that attract clicks.
There are numerous articles on the web that offer search engine optimization tips to help improve your standing online. While many of these publications suggest that SEO can be done in a few simple steps, the truth is the practice requires constant attention.