It feels like not too long ago that the idea of marketing your business online all by yourself, using just a few minutes of free time you shaved from your lunch break each day, seemed feasible.
If investing real budget dollars into social media outreach is something you’ve been resisting, it might be time for you to reconsider.
Here are five tips to help you promote your business during National Small Business Week.
There is much to be gained by moving fast and breaking things, but only if the approach is harnessed for the right reasons and for the right kind of business.
Putting content out there is only an effective strategy if you’re actually able to get people to see it.
Building a brand in 2015 is an arduous and often overly complex process.
Let’s discuss the importance of the local mobile search as we approach 2015.
When you make the huge, life-altering decision to refocus your professional goals and invest in getting a startup off the ground, you have to understand the risks involved.
If you want to be a successful entrepreneur, you’re going to have to think like one.
Where are you posting your social media content? How are you doing it, and how often? What are you hoping to get out of the whole experience? All of these questions can be topics of endless debate.
Here are three lessons from the video game industry that you can apply when marketing your business.
Let’s explore the topic of cross-channel marketing – in short, the act of taking a multitude of marketing outlets and using them all in concert to help you achieve your business goals.
Here are a few lessons your company can learn from the ice bucket challenge.
It’s becoming clear that if you want to run a successful business in this era, you need strong video content that will bring people into the fold.
A few years ago, augmented reality was little more than a curio for people to scan with their phones, but now the phenomenon is on the verge of a revolution as more industries are making meaningful use of AR.
Marketers continue to rely heavily on email.
Here are six strategies to better utilize email when marketing your business.
As the first day of Demand Success 2014 neared its end, HootSuite’s Sandy Pell led a discussion about social media and its ties to brand equity.
Many companies rely on media coverage for expanding their reach.