The Intersection of Business and Technology – Powered by Cox Business
It feels like not too long ago that the idea of marketing your business online all by yourself, using just a few minutes of free time you shaved from your lunch break each day, seemed feasible.
If investing real budget dollars into social media outreach is something you’ve been resisting, it might be time for you to reconsider.
Here are five tips to help you promote your business during National Small Business Week.
There is much to be gained by moving fast and breaking things, but only if the approach is harnessed for the right reasons and for the right kind of business.
Putting content out there is only an effective strategy if you’re actually able to get people to see it.
Building a brand in 2015 is an arduous and often overly complex process.
When you make the huge, life-altering decision to refocus your professional goals and invest in getting a startup off the ground, you have to understand the risks involved.
If you want to be a successful entrepreneur, you’re going to have to think like one.
Where are you posting your social media content? How are you doing it, and how often? What are you hoping to get out of the whole experience? All of these questions can be topics of endless debate.
Here are three lessons from the video game industry that you can apply when marketing your business.
Let’s explore the topic of cross-channel marketing – in short, the act of taking a multitude of marketing outlets and using them all in concert to help you achieve your business goals.
Here are a few lessons your company can learn from the ice bucket challenge.
It’s becoming clear that if you want to run a successful business in this era, you need strong video content that will bring people into the fold.
A few years ago, augmented reality was little more than a curio for people to scan with their phones, but now the phenomenon is on the verge of a revolution as more industries are making meaningful use of AR.
Here are six strategies to better utilize email when marketing your business.
As the first day of Demand Success 2014 neared its end, HootSuite’s Sandy Pell led a discussion about social media and its ties to brand equity.
Many companies rely on media coverage for expanding their reach.
Content is a key part of marketing your business online, which is why you need to publish something every day.
Read on for a look at some unusual content marketing plans and how they can help you with marketing your business.
The key to marketing success today is to use multiple platforms, leveraging them in concert with one another to maximize your success.
Twitter recently debuted a mute button. Here’s how to stop followers from using it on your business.
You should do a lot more than just share basic facts and figures on your site – more importantly, you should strive to tell a compelling story.
There’s a wide world of marketing material out there today, and you need to make sure yours sticks out from the crowd.
It’s been well established at this point that social media represents a powerful tool for marketing your business. But have you thought specifically about why?
When you hold an international conference in San Diego during March, it needs to be pretty impressive to drag people away from the beach. At #SMMW14, the organizers, staff and speakers did exactly that – though the networking events aboard the USS Midway and a cruise around the bay were amazing as well!
Cox Business and Inc. magazine will host Get Started Omaha on April 24, 2014 at the Holland Performing Arts Center.
There is almost no aspect of the modern business that’s independent of technology.
Instead of focusing on quantity of content produced, you may want to think about quality.
There isn’t an universal path to opening your own business.
When done correctly, audio-visual material can provide an inviting means of marketing your business.
There’s a wide range of resources you can use for branding your business, but few are as effective as content marketing.
Tim Petree is one example of a small business owner who’s used social media as a candidate engagement tool in recruiting.
Your marketing team has been heading ambitious campaigns to generate new consumer leads for your business.
When properly run and updated, company blogs can provide an effective and more personal means of increasing public awareness and branding your business.
For small businesses that have yet to establish name recognition among consumers, garnering brand equity can be a bit of a struggle.
If you really want to have an innovative approach to branding your business, you need to make sure that web and mobile users find your company compelling when they encounter it online.
As proven by successful companies like Apple and Facebook, gaining popularity among college students can be highly beneficial in terms of brand marketing and lead generation.
Devising a startup idea isn’t just a matter of envisioning a new technology and creating it. It’s also about finding loyal customers and building support and trust over time.
2013 will enter the history books as “The Year of Real-Time Marketing,” according to a panel of experts at the Social Shake-Up in Atlanta, Georgia.
When can small business operators find time to blog? Here are a few tips to help make better business blogging a less daunting – and even enjoyable – task.
Be careful to avoid the following snafus so your logo will be as close to perfection as humanly possible.
Staying ahead of the curve with social media is an important element to any online advertising campaign, which is why these new developments should help you better market your business.
Gmail has recently introduced a new look to its email which segments a user’s inbox into categorized tabs, raising questions for marketers’s email campaigns.
Marketing can seem like a difficult task, but a knowledge of the person you are trying to reach can help give your campaign direction.
Networking has always been a long standing pillar of a successful career, but the business world has changed, meaning the world in which we meet people has as well.
Previously seen as an afterthought, more companies are seeing the value to be had in actively improving their website.
There are some elements that business owners frequently forget when tweaking their strategies, but you won’t ever miss them after reading the following list.
