New Media Expo 2014: QR Codes Kill… Kittens? Scott Stratten #NMX

Day 2 of New Media Expo 2014 from the Rio is underway with morning keynote speaker Scott Stratten, president of UnMarketing, discussing the topic of QR codes and marketing strategies in general during his presentation “QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees and Drive Your Business into the Ground.”

Benefits of mobile marketing for small business

Among the host of new-fangled technologies in today’s consumer landscape that have shifted the way companies and small businesses have to handle their marketing efforts, one of the most prominent innovations is the ubiquitous smartphone.