Create a Killer Customer Experience with Effective Customer Surveys
Here’s how your startup can use a survey to improve its customer experience.
8 Productivity Hacks You Should Implement in Your Office
Try out some – or all – of these eight productivity hacks that any business should be able to implement with relative ease and find great results.
8 Great Tips For Creating A Winning Pitch Deck For Your Startup
Your pitch deck can be the difference between a failed pitch and one that lands you funding. Here are some tips to help you craft the best one possible.
5 Marketing Lessons Your Startup Can Learn From Louis C.K.
Here are some marketing and branding tips from Louis C.K. that can help you with promoting and growing your own startup.
What startups need to know before applying to an incubator
Here are a few things you should know and do as you prepare to apply to an incubator.
Building word of mouth from the ground up
Building a successful word of mouth marketing machine is a dream for nearly every small business.
Exclusive Interview: Mark Schaefer on Breaking Through The Wall of Noise
Aim to turn your brand into a heroic brand.
How To Make Video Marketing Work For Your Small Business
Here are some things you should think about as you start to build your video marketing strategy.
Small Business: Playing copycat with the big brands
All throughout life, we’re always told to be original and never steal ideas from other people, but when it comes to growing a business, things are a bit different.
How small businesses can attract top-notch candidates
Use these tips to attract top candidates to your small business without getting into a bidding war with your larger competitors over their services.
How to perform A/B tests that help you optimize your web presence for conversions
Whether you’re building a new website from scratch or have an existing one that you want to improve, split testing can help you make it the best it can be for you and your customers.
How to create a video marketing strategy
Smart companies are throwing their hats into the video marketing ring. Here’s how you can do the same.
4 Tips For A Successful Crowdfunding Campaign
Here are four tips for creating a successful crowdfunding campaign.
How to adopt a growth hacker’s mindset
If you’re a new startup or small business, chances are you don’t have a large budget for marketing your business. If this is the case, how are you supposed to compete with the established players in your space with their brand recognition and hefty marketing budgets? The answer may lie in a phrase that is rapidly entrenching itself in the Silicon Valley lexicon.
4 Quick Video Content Marketing Tips You Can Begin Using Today
Here are four tips for your company’s next video content marketing effort
How to appear to be a stronger leader
A key component of managing your business is being a strong leader who your customers and employees believe in.
The importance of imagery in your content marketing strategy
There’s a wide range of resources you can use for branding your business, but few are as effective as content marketing.
Better business blogging in three simple steps
When properly run and updated, company blogs can provide an effective and more personal means of increasing public awareness and branding your business.
Branding your business to foster consumer trust
For small businesses that have yet to establish name recognition among consumers, garnering brand equity can be a bit of a struggle.
What’s keeping you from starting a small business?
Here are a few common obstacles preventing people from becoming entrepreneurs, and reasons why those reservations may or may not be justifiable.
Adopting a 21st-century approach to brand equity
If you really want to have an innovative approach to branding your business, you need to make sure that web and mobile users find your company compelling when they encounter it online.
Picking the right employees helps startups with branding your business
For entrepreneurs, hiring their staff members is a right of passage in terms of branding your business.
Using Google Trends To Pump Up Your Content Marketing
With billions of individuals around the globe tapping into Google on a daily basis, businesses looking to improve their content marketing strategies should consider doing so with the help of the popular search engine.
Tips for branding your business better
What sets your company apart from everyone else’s? It’s the brand – and creating a better business starts with this key factor.
How to handle criticism as an entrepreneur
On an emotional level, you might be tempted to go on an angry tirade and strike back against those who criticize you, but that might not be wise. Here are a few tips on handling criticism maturely and responsibly.
How to create a brand experience
Branding your business and creating an experience are essential for finding new customers.
Market your small business with promotional videos
These days, the best way to reach the public is by publishing videos. Traditional advertisements are still an option, but Americans are watching video online more than ever before, and this trend has become too big to ignore.
Developing a social media strategy means more than just Facebook
Finding ways to effectively utilize social media is a major component in the process of branding your business. By tapping into the market for social media, you’re delving into a vast treasure chest of possibilities for growth.
3 tips for teaching your employees to use social media
The importance of social media marketing is beyond dispute. In the last few years, there has been a voluminous amount of research supporting the belief that businesses that use social media outlets and viral marketing campaigns have significant advantages over those that don’t.
Getting the most out of your Facebook brand page
Most companies understand that social marketing is a crucial part of spreading the word about their business and attracting new customers.
Take the guesswork out of marketing your business with Facebook’s new conversion tool
One of the hardest aspects of running a successful marketing campaign is identifying which components of it actually led to converted leads.
The importance of customer service in the digital age
Customer service has evolved significantly since the emergence of multinational, web-based companies.
Social networks popular ways to promote products
The majority of consumers still find products and companies through internet search, but that dominant position is being chipped away at by social media outlets like Facebook and Twitter.
Facebook’s new Page Notifications feature helps brands reach their followers
The benefits of branding your business through social engagement online are expansive, with millions of consumers who use the web each day.
Online security mistakes for small businesses to avoid
Here are some common online security mistakes that small businesses should avoid.
Leadership tips for small business owners
Here are several leadership tips with small business owners in mind.
Branding your business for success
Branding your business as a leader in your industry is favorable for many reasons.
Tips for getting the most out of LinkedIn endorsements
Professional social network LinkedIn recently unveiled a new feature called Endorsements that allows users to write short recommendations for people and businesses, according to TechCrunch.
Simple tips for training employees more efficiently
Here are some tips for more effective training of employees.
3 tips for writing winning blog posts
Branding your business requires attention to detail and a point of view, which is why personable marketing strategies such as blogging are growing in popularity.
3 easy ways to waste a marketing budget
In the pursuit of branding your business, it’s important to consider how well you have laid out your marketing budget.
Maximizing sponsorship opportunities for small businesses
Here are some tips and marketing strategies for small businesses to maximize sponsorship opportunities.
Picking the perfect domain name
There are few things more important to a small business hoping to expand its online presence than its domain name.
Measuring the success of social media against business objectives
However, many businesses are still in the dark about what kind of goals or outcomes they would like to see as a result of their efforts as well as how to effectively measure the success of their campaigns.
Quality content keeps visitors on your site
When an internet user navigates to a new website, content needs to grab his or her attention immediately.
3 tips to acting like a leader in the workplace
Part of your responsibility when running your own business is improving and acting as a good leader for your employees.
Are you a good entrepreneur and leader?
Branding your business in a complex industry can be taxing if you’re a startup company. It’s important to remain committed to developing your corporate and public image, as these characteristics are often what help you attract top talent.