Brand
5 Keys to Being a Conversational Brand and Connecting with Your Customers
As brands and marketers, the biggest lie we’ve told ourselves is that our customers actually want to hear from us. Unfortunately, it’s just not the case. It’s time we accepted this and started focusing on listening and not just talking.
Your brand value is more than the Q factor
Have you noticed that every new on-air person hired by a TV network looks like a soap opera actor? They’re all young and pretty. We’re left to think that non-beautiful people need not apply. That is, unless you’re familiar with a certain marketing measurement.
Adopting a 21st-century approach to brand equity
If you really want to have an innovative approach to branding your business, you need to make sure that web and mobile users find your company compelling when they encounter it online.
What your social media marketing strategy lacks
There are some elements that business owners frequently forget when tweaking their strategies, but you won’t ever miss them after reading the following list.
How to create a brand experience
Branding your business and creating an experience are essential for finding new customers.