Your brand value is more than the Q factor

Have you noticed that every new on-air person hired by a TV network looks like a soap opera actor? They’re all young and pretty. We’re left to think that non-beautiful people need not apply. That is, unless you’re familiar with a certain marketing measurement.

3 reasons to promote your business on Google+

Facebook and Twitter may be the undisputed leaders in the land of social media, but companies hoping to improve their brand awareness online should be willing to explore some of the secondary channels as well.

Going for broke on Facebook

Branding your business means more than simply utilizing as many different social media sites as possible – you need to focus your marketing endeavors on a concise, pinpointed online strategy.

The essentials of Facebook marketing

Facebook has more than 900 million active users, and companies can use this social network to increase their outreach. However, it’s important to realize how to use social media to your advantage – failing to do so could damage your business’ success.