Have you noticed that every new on-air person hired by a TV network looks like a soap opera actor? They’re all young and pretty. We’re left to think that non-beautiful people need not apply. That is, unless you’re familiar with a certain marketing measurement.
These days, the best way to reach the public is by publishing videos. Traditional advertisements are still an option, but Americans are watching video online more than ever before, and this trend has become too big to ignore.
Facebook and Twitter may be the undisputed leaders in the land of social media, but companies hoping to improve their brand awareness online should be willing to explore some of the secondary channels as well.