As brands and marketers, the biggest lie we’ve told ourselves is that our customers actually want to hear from us. Unfortunately, it’s just not the case. It’s time we accepted this and started focusing on listening and not just talking.
Have you noticed that every new on-air person hired by a TV network looks like a soap opera actor? They’re all young and pretty. We’re left to think that non-beautiful people need not apply. That is, unless you’re familiar with a certain marketing measurement.