Brand

Your brand value is more than the Q factor

Have you noticed that every new on-air person hired by a TV network looks like a soap opera actor? They’re all young and pretty. We’re left to think that non-beautiful people need not apply. That is, unless you’re familiar with a certain marketing measurement.

3 reasons to promote your business on Google+

Facebook and Twitter may be the undisputed leaders in the land of social media, but companies hoping to improve their brand awareness online should be willing to explore some of the secondary channels as well.