Wouldn’t it be great if all you had to do to create the best brand ever was to just be yourself? This can be your reality.
Your brand value is more than the Q factor
Have you noticed that every new on-air person hired by a TV network looks like a soap opera actor? They’re all young and pretty. We’re left to think that non-beautiful people need not apply. That is, unless you’re familiar with a certain marketing measurement.
Adopting a 21st-century approach to brand equity
If you really want to have an innovative approach to branding your business, you need to make sure that web and mobile users find your company compelling when they encounter it online.
What your social media marketing strategy lacks
There are some elements that business owners frequently forget when tweaking their strategies, but you won’t ever miss them after reading the following list.
How to create a brand experience
Branding your business and creating an experience are essential for finding new customers.
Market your small business with promotional videos
These days, the best way to reach the public is by publishing videos. Traditional advertisements are still an option, but Americans are watching video online more than ever before, and this trend has become too big to ignore.
Tips to effectively handle client interactions
While consumers rely on your products and services for a number of reasons, each client represents a significant investment of your firm’s time and resources.
3 ways to improve your online presence
Spend enough time in online marketing circles and you will undoubtedly hear a great deal about your "online presence."
3 reasons to promote your business on Google+
Facebook and Twitter may be the undisputed leaders in the land of social media, but companies hoping to improve their brand awareness online should be willing to explore some of the secondary channels as well.
How to write the perfect landing page
For the most part, businesses focus their online marketing efforts on luring prospective customers to their websites.
Getting the most out of your Facebook brand page
Most companies understand that social marketing is a crucial part of spreading the word about their business and attracting new customers.
Facebook’s new Page Notifications feature helps brands reach their followers
The benefits of branding your business through social engagement online are expansive, with millions of consumers who use the web each day.
2 tips for improving video marketing
Video content has emerged as an important component to lead generation marketing.
Branding your business for success
Branding your business as a leader in your industry is favorable for many reasons.
Going for broke on Facebook
Branding your business means more than simply utilizing as many different social media sites as possible – you need to focus your marketing endeavors on a concise, pinpointed online strategy.
The essentials of Facebook marketing
Facebook has more than 900 million active users, and companies can use this social network to increase their outreach. However, it’s important to realize how to use social media to your advantage – failing to do so could damage your business’ success.
New technology and tools on social media websites
Unfortunately, every kind of technology is subject to rapid change that makes it obsolete within a few years.
3 easy ways to waste a marketing budget
In the pursuit of branding your business, it’s important to consider how well you have laid out your marketing budget.
Maximizing sponsorship opportunities for small businesses
Here are some tips and marketing strategies for small businesses to maximize sponsorship opportunities.
Top 5 common social media mistakes
Before venturing online to craft a social media profile for a brand, a marketing team might want to check themselves against a list of common mistakes.
Employer brand and consumer brand can be synonymous
Branding your business as a quality employer sometimes takes a backseat to driving profit margins and generating consistent revenue streams.