Why your business should use infographics

Infographics are some of the best tools that a business can use to start a viral marketing campaign. Unlike other advertisements, the branded materials aren’t overly promotional and are highly shareable. While a whitepaper creates authority for a brand and blogs boost search engine optimization value, infographics attract attention from a wide audience because they’re easy to read and usually fun.

Part of your content marketing strategy should be combining disparate elements so you can take a multi-pronged approach. If you’re only using articles, social media or whitepapers, you’re likely missing out on great leads. Here are a few reasons why you need to start using infographics.

Visualizing statistics
Statistics lend your advertisements a certain authority. When you’re arbitrarily making statements, consumers might not believe your marketing messages. As the saying goes, though, numbers never lie, so including a few factual figures makes your claims seem credible. However, people will rarely read lengthy articles about a survey or study you just completed.¬†Caitlin McCabe, founder and CEO of Real Bullets Branding, believes that infographics make numbers more pleasing to the eye.

“It keeps people’s interest by lending a storytelling and visual element to what can be sterile research. People do want numbers and statistics to back the information they’re reading, but there’s also a huge demand for text-based information to be more visually pleasing,” she said, according to The Washington Post.

Think from a reader’s perspective. Would you rather see an infographic that has all the important statistics highlighted or read a lengthy article without knowing where to look for key data? In many cases, infographics are the more effective tools for displaying figures.

Playing the system
One of the most common search engine optimization tips is to accrue backlinks. If other sites are directing consumers to your page, Google and its ilk¬†will increase your results ranking. The Marketing Tech Blog notes that sending infographics to other sites and blogs is a great way to build an extensive link network. Typically, you’ll share your infographic with site administrators who then post the content to their pages and include a link to your business’ e-commerce service. This shows search engines that you have a heavily-trafficked page and should be ranked higher than others.

Additionally, you should include brand imagery on your infographics to ensure that your readers are exposed to your company’s logos and symbols. This is a safeguard in case a blogger doesn’t link back to you. Using your branded content will also help your business reach new consumers.

Educating consumers
Infographics are highly educational and can teach consumers about your brand. Find an important topic and then conduct research on how customers are affected by that issue. You can use your infographic to inform the public and then write an accompanying blog post about how your merchandise or services can resolve problems.

Infographics should be a fixture in your content marketing strategy. Does your company use them?

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Martin Jones

Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution for Cox Business social media & content marketing. Today, over 1 million fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.