The Socially Enabled Enterprise

Kicking off the second day of the roundtable portion of the Social Shake-Up Conference in Atlanta, a group of industry leaders gathered to explain how companies can truly become socially enabled organizations.

3 tips for teaching your employees to use social media

The importance of social media marketing is beyond dispute. In the last few years, there has been a voluminous amount of research supporting the belief that businesses that use social media outlets and viral marketing campaigns have significant advantages over those that don’t.

The essentials of Facebook marketing

Facebook has more than 900 million active users, and companies can use this social network to increase their outreach. However, it’s important to realize how to use social media to your advantage – failing to do so could damage your business’ success.

Facebook launches attack on like-jacking

In an attempt to protect lead generation marketing efforts on Facebook, the social media company recently launched a campaign of its own geared toward cracking down on scammers who use malware to generate phony likes.