Company Archives - Cox BLUE

LinkedIn For Marketing: Joining Groups And Cultivating Leads

3 strategies for lead generation marketing

Lead generation marketing strategies need to be updated regularly.

Leadership skills to help manage the modern employee

What kind of leadership style do you use when managing your small business?

How Would Your Company Fare If A Voice Outage Occurred [Infographic]

Branding your business to foster consumer trust

For small businesses that have yet to establish name recognition among consumers, garnering brand equity can be a bit of a struggle.

Increase productivity by effectively managing your small business

With limited staffs, small business owners and their employees are often forced to juggle a variety of duties to complete a litany of daily tasks.

Facebook Promotions – Changes Enhance Marketing Strategies For Business

How to motivate your employees

While your enthusiasm for your business never dies, it can sometimes be difficult to get your employees on the same page as your are, which is why knowing how to properly motivate your team is important.

Making content work better for you

Having a constant stream of content for your website is important to improving search results, but you need to make sure your content is working the best it can for your company goals.

How to run a modern business, according CentreSource Interactive’s Nicholas Holland

Nicholas Holland, owner of CentreSource Interactive, recently sat down and told us how his firm has adjusted to the modern marketplace.

Combating technical problems

Technological problems can be the bane of your business’ existence unless you follow these tips.

3 ways to start an employee referral program

Here are a few ways to get your employee referral program off the ground.

Your Top Employee Has Resigned – Now What?

You must have a clear plan for when your best employees resign.

How do you determine your salary?

How much, exactly, should you pay yourself? There are no easy answers. Here are a few guidelines, though, that should help you arrive at an appropriate dollar amount.

How to prepare future leaders for your business

The best way to ensure that your small business can thrive in the future is by grooming future leaders right now.

Incorporate technology into your small business

Being tech-savvy is an essential element of managing and marketing your business. Even if you’re not naturally a “computer person,” it’s worth investing some time and effort to discover new high-tech solutions that can help you grow as an entrepreneur.

What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC]

How to create a brand experience

Branding your business and creating an experience are essential for finding new customers.

5 Branding Mistakes You Can Avoid

Avoid these mistakes when branding your business

In-person interaction is important for building business relationships

With a busy schedule, it can be difficult to stay connected with everyone, and it’s hard to really give a personal touch simply by placing the periodic phone call or email.

Five tips to reduce your business' training costs

Reducing training expenses is one way to help your company save money. While it is essential for your business to provide tutorials to workers, your company can make minor adjustments to limit these costs and improve workplace productivity.

How can branded content help your business succeed?

Including branded content in your business marketing plans enables your company to bolster its current campaigns. Marketing your business involves collaboration with multiple departments, and using branded materials offers significant value to consumers.

Market your business with online tools

The internet is filled with powerful tools that help with marketing your business. By devoting resources to enhancing your firm’s presence through blogging, social networks and other web-based options, your company can quickly bolster its global reputation.

Managing your online reputation

Managing your online reputation is critical to the success of your small business.

Integrating public relations with SEO

Here are some tips on how to integrate your small business’ SEO and public relations efforts more synergistically.

How to handle crisis situations at your small business

Here are some tips on how to handle crisis situations.

The benefits of building business through email newsletters

Here are some of the best benefits of using email newsletters to build and grow your business.

4 useful tips for a small business hiring strategy

The modern business environment is vastly different than it was even just a few years ago, and these changes have affected every aspect of starting and managing a company.

How to make the most of customer testimonials

Here are some tips on maximizing customer testimonials.

Improving and promoting innovation at your small business

Here are some tips on how to improve innovation at your small business.

Keeping your business plan simple

When running a business, it is easy to give into the desire to broaden your scope.

2 ways to maximize ROI on marketing campaigns

When businesses set out to launch a viral marketing campaign or kick off a new advertising strategy, they typically devote a fair amount of time and energy toward making sure they’re as successful as possible.

Email marketing continues to be strong promotional option for small businesses

Despite the wealth of promotional tactics available to small businesses, email marketing remains one of the best marketing strategies for small business

How to create a positive and productive company culture

Understanding cross-channel marketing

The online marketplace is becoming an increasingly multi-channeled enterprise.

Understanding the importance of TweetLevel

The (surprising) truth behind customer loyalty

Many people talk about the importance of customer loyalty, but fewer individuals can actually provide useful information about what this metric means or how to improve it.

3 tips for teaching your employees to use social media

The importance of social media marketing is beyond dispute. In the last few years, there has been a voluminous amount of research supporting the belief that businesses that use social media outlets and viral marketing campaigns have significant advantages over those that don’t.