marketing strategies for small business

The crucial aspects of building an e-commerce presence

Although it’s happened slowly for some, the vast majority of small to medium-sized businesses have realized that if they want to grow, they need to shift a significant portion of their attention – and budgets – to the online marketplace.

3 tips for growing B2B businesses

There is a great deal of attention devoted to marketing strategies for small businesses trying to attract consumers, but there is a relative dearth of information for companies hoping to market their products and services to other businesses.

Make sure your advertising efforts are balanced

While you might allocate a significant portion of your marketing budget toward digital efforts, it’s important to remember that traditional marketing strategies for small business promotions can have a long-lasting effect on consumers.

Advice for a viral product launch

Businesses want to share information about their products with consumers. When companies introduce new items, the best way to quickly spread the word about these offerings could be a viral product launch.

How to brand your Twitter account

Many professionals rely on social media for branding purposes. Whether using a networking site to encourage engagement or lead prospective buyers to an ecommerce site, the platform used often plays a significant role in the sales cycle.