8 Quick Tips for Creating a Successful Content Marketing Plan
Check out these eight tips that will help you plan a killer content marketing strategy that will attract readers and drive leads to your website.
lead generation marketing
Why Content Is Your Best Asset for B2B Lead Generation
Why is content so important in today’s climate, and what’s the best way to use content for achieving your B2B marketing goals?
6 email list growth hacks for your startup
A big email list is great, but it’s not going to just magically appear. You need to build it first.
How to perform A/B tests that help you optimize your web presence for conversions
Whether you’re building a new website from scratch or have an existing one that you want to improve, split testing can help you make it the best it can be for you and your customers.
How to make the most of customer testimonials
Testimonials can do wonders for cutting through the white noise of ubiquitous advertising.
One way to make ‘dark social’ work for you
Content sharing on social networks is just the tip of the iceberg when it comes to the totality of everything that gets spread online.
5 lessons content marketers can learn from AMC’s The Walking Dead
“The Walking Dead” is full of good lessons for content marketers.
5 Awesome Content Marketing Tips For Success
Here are five tips to help ensure that your business is creating and distributing content to the best of its abilities.
6 strategies for increasing your lead generation efforts
Here are six tips to help you improve your lead generation marketing efforts.
5 Quick Tips To Rock Your Business Content Marketing & Blog Strategy
Here are five tricks to leverage a blog when marketing your business.
Exploring the lead generation marketing potential of LinkedIn
If you want your business to grow and thrive, you may want to explore using LinkedIn for lead generation.
Tips on starting your business from someone who’s been there
It’s hard to know what to focus on when you’re starting a business.
4 Steps To Optimize Your Websites’ Lead Generation Potential
B2B business leaders need to make sure that their websites are doing as much as they can to generate new leads.
3 strategies for lead generation marketing
Lead generation marketing strategies need to be updated regularly.
How to blog for your small business
When can small business operators find time to blog? Here are a few tips to help make better business blogging a less daunting – and even enjoyable – task.
Using quality content to generate quality leads
Get people’s attention and improve sales. Those are the goals of lead generation marketing, and there are multiple methods to sell better and generate customer interest.
The cost of customer retention
Many business owners rely on lead generation marketing to ensure that their incoming revenue is sufficient to cover overhead expenses and expansion initiatives.
Use cold calling for lead generation
Cold calling is one of the best techniques you can use for lead generation marketing.
Social media as cost-effective small business tool
Staying within a budget is a difficult endeavor for many young companies. Because of this, managing your small business necessarily involves a lot of creative financial gymnastics and strategies to maximize your return on investments.
How to write the perfect landing page
For the most part, businesses focus their online marketing efforts on luring prospective customers to their websites.
Effective Pinterest boards for small businesses
Here are some tips on how to set up an effective Pinterest board for a small business.
Could Pinterest and Instagram lead the social commerce space?
Social media marketing can help brands target prospective buyers in a more personal manner.
Moms are receptive to online marketing, study says
As a business owner, you must conduct a significant amount of market research to understand the people you are trying to advertise to and reach online.
2 tips for improving video marketing
Video content has emerged as an important component to lead generation marketing.
Building solid email marketing lists through social media
Here are some tips on how to leverage social media networks with email marketing lists.
Twitter improves the traditional tweet, adds gender targeting options
Twitter’s structure is built to allow users to share content with their unique network.
YouTube can drive your lead generation marketing
Content marketing is an ideal way to build immediate rapport with internet users. Business owners who follow search engine optimization tips create well-trafficked educational hubs for internet users.
Tablet users make up the majority of digital news subscribers
When you sit down and map out how your next lead generation marketing campaign will unfold, take a closer look at tablet usership.
The evolution of social media and how it applies to lead generation
Is your keyword strategy doing the most it can to build your brand?
Pinterest surpasses Tumblr in unique visitors
For anyone who engages with social media regularly, platforms like Pinterest and Tumblr are just as important as sites like Facebook and Twitter.
SEO is more widely accepted today than it was a year ago
Turn the clocks back to the late 2000s and you would struggle to find a business owner who believed optimizing web content to adhere to search engines would help lead generation marketing.
3 simple tips to build better content for your blog
Google unveiled its latest Panda algorithm update last week. The update will be the twentieth Panda refresh, and it will impact 2.4 percent of English search queries over the next few days.
Does keyword length matter?
Lead generation marketing is important for many businesses. In the digital era, search engine marketing (SEM) is often used to target and identify specific leads.
How to effectively advertise to a mobile audience
Nearly half of all Americans use smartphones, mobile devices that allow people to access information from any location. Smartphones allow people to view a variety of content in the palms of their hands, and advertisers should embrace the opportunity to expand their reach with these devices.
New technology and tools on social media websites
Unfortunately, every kind of technology is subject to rapid change that makes it obsolete within a few years.
Using trigger events to cold-call more effectively
One of the best strategies for successful cold calling, that can lead to effective lead generation marketing, is to use trigger events.
Measuring the success of social media against business objectives
However, many businesses are still in the dark about what kind of goals or outcomes they would like to see as a result of their efforts as well as how to effectively measure the success of their campaigns.
Top three mobile applications for business professionals
As a business professional you are most likely always on the go.
Google acquires Nik Software, could bolster Google+ offerings
Google recently announced that Google+ has more than 400 million members, of which 100 million are active monthly users.
2 considerations that will impact your mobile search efforts
Recently, YP.com released its Local Insights Digital Report for the third quarter of 2012.
3 ways B2B marketers can benefit from social media
Since the advent of social media, business owners across all industry sectors embraced online networks for their ability to reach new customers.
5 tips to better business blogging
A professional blog can be a useful resource for your business. When you publish credible information to your website, you have a greater chance of grabbing the attention of more prospective customers.
Do Bing users spend 5 percent more than Google searchers?
In content marketing, it’s important you follow search engine optimization tips closely. The steps you take to develop a user-friendly website, one that features a comprehensive blog, often determine how well your lead generation marketing campaigns will do in the future.
Quality content keeps visitors on your site
When an internet user navigates to a new website, content needs to grab his or her attention immediately.
Facebook launches attack on like-jacking
In an attempt to protect lead generation marketing efforts on Facebook, the social media company recently launched a campaign of its own geared toward cracking down on scammers who use malware to generate phony likes.
3 tips for better lead generation and conversion
For most companies, lead generation marketing is just another practice used to increase profit margins.
Organic search outperforms social media and PPC, says new study
When building a lead generation marketing campaign, you first need to design which promotional method you’ll use to advertise your products or services online.
Are you evaluating keywords constantly?
No matter how you look at lead generation marketing, you need to consider using the web for future campaigns and programs.