lead generation marketing

Does keyword length matter?

Lead generation marketing is important for many businesses. In the digital era, search engine marketing (SEM) is often used to target and identify specific leads.

How to effectively advertise to a mobile audience

Nearly half of all Americans use smartphones, mobile devices that allow people to access information from any location. Smartphones allow people to view a variety of content in the palms of their hands, and advertisers should embrace the opportunity to expand their reach with these devices.

Do Bing users spend 5 percent more than Google searchers?

In content marketing, it’s important you follow search engine optimization tips closely. The steps you take to develop a user-friendly website, one that features a comprehensive blog, often determine how well your lead generation marketing campaigns will do in the future.

Facebook launches attack on like-jacking

In an attempt to protect lead generation marketing efforts on Facebook, the social media company recently launched a campaign of its own geared toward cracking down on scammers who use malware to generate phony likes.