If you’ve been an active entrepreneur for the last two decades, you’ve no doubt noticed that your relationship with customers has changed.
Read ArticleThe Age of The Customer – Interview With Small Business Expert Jim Blasingame
Customer
Getting the most out of your automated newsletter marketing campaign
It’s crucial to make sure your customers stay up to date with what’s going on at your company, and through an automated newsletter campaign, you can make sure they’re getting the information they want.
Let’s get visual: video marketing tips
When done correctly, audio-visual material can provide an inviting means of marketing your business.
Inside Business – Entrepreneur Tim Petree on recruiting, marketing and blogging
Tim Petree is one example of a small business owner who’s used social media as a candidate engagement tool in recruiting.
Cold calling for hot leads
Marketing experts remain confident that picking up the phone can still be the fastest and most efficient way to reach out to customers for lead generation.
Build credibility for your startup idea with loyal customers
Devising a startup idea isn’t just a matter of envisioning a new technology and creating it. It’s also about finding loyal customers and building support and trust over time.
Improve customer loyalty and keep a business thriving
A healthy, happy business starts with loyal customers. Boosting consumer satisfaction should be a top priority for your company.
Tips for raising awareness with content marketing
Content marketing is a useful tool for boosting business and raising customer awareness, but like any tool, it needs to be used properly.
Improve your skills as a salesperson
There’s no easy way to overcome sales-phobia. Here are a few tips that might help, though.
Innovation – The Key To Growing Your Business
Trying out new ideas is a must. If you get stuck in a rut, your customers will notice, and business will dry out in due time.
The cost of customer retention
Many business owners rely on lead generation marketing to ensure that their incoming revenue is sufficient to cover overhead expenses and expansion initiatives.
How to use social media for customer service
Providing customer service over social media can help your small business enhance its reputation.
How to create a brand experience
Branding your business and creating an experience are essential for finding new customers.
How to find your target market
Defining a target audience is critical for the success of a small business, especially from a marketing perspective.
5 tips for starting a direct mail campaign
Direct mail can be a great marketing tool if you follow these five tips.
Developing a social media strategy means more than just Facebook
Finding ways to effectively utilize social media is a major component in the process of branding your business. By tapping into the market for social media, you’re delving into a vast treasure chest of possibilities for growth.
Developing a customer loyalty program
Finding new customers can be expensive, so follow these tips for developing a loyalty program to help you keep your best clients.
Tips to effectively handle client interactions
While consumers rely on your products and services for a number of reasons, each client represents a significant investment of your firm’s time and resources.
Market your business with online tools
The internet is filled with powerful tools that help with marketing your business. By devoting resources to enhancing your firm’s presence through blogging, social networks and other web-based options, your company can quickly bolster its global reputation.
The benefits of building business through email newsletters
Here are some of the best benefits of using email newsletters to build and grow your business.
How to make the most of customer testimonials
Here are some tips on maximizing customer testimonials.
2 tips for getting more from social media
Social media already comprises a large role in many companies' viral marketing campaigns, mobile marketing strategies and increased engagement efforts, but according to several recent studies, it is expected to rise dramatically over the next five years.
Pass the testimonial: Adding customer endorsements to your marketing
No matter how good your online marketing campaign is, how persuasive your ads are or how funny your blog is, you will find marketing your business to be a tough game unless you get a little help from your customers.
Meet the different groups of your online customer base
Every business knows that their customer base is not a uniform group – it typically includes individuals of varying traits and tendencies.
Understanding cross-channel marketing
The online marketplace is becoming an increasingly multi-channeled enterprise.
The (surprising) truth behind customer loyalty
Many people talk about the importance of customer loyalty, but fewer individuals can actually provide useful information about what this metric means or how to improve it.
3 tips for a mobile holiday promotion campaign
Before the holidays officially start – before shoppers pile into stores or surf the web looking for the best deals – is the time for businesses to market their holiday promotions and engage with their customers.
Now, more than ever, the customer is always right
Every business knows the expression, “The customer is always right,” but a much smaller number actually follows this saying to the letter.
Maximizing the power of your emails
Emails are one of the most powerful ways to connect with your clients and customers – they are free, direct and infinitely variable.
2 ways to use your customers for product development
Coming up with new products to sell is one of the hardest and most important tasks that a firm can undertake.
3 ways to promote your business using Twitter
Everyone knows that Twitter can be a powerful tool to promote your business, but not everyone knows how to get the most out of it.
Improving the ‘About Us’ page on your small business website
Here are some tips on how to describe yourself and your business on your website.
Top tips to successfully market a startup small business
The nuances of running a startup can be a huge headache for any small business owner, especially one who is making an initial foray into an unfamiliar industry.
The benefits of podcasting for small businesses
More and more businesses are beginning to discover the numerous benefits that podcasting can have on their marketing efforts.
Do you understand today’s contemporary consumer?
The consumer dynamic is evolving, and it’s your job as a marketer to understand those changes and then implement action plans to embrace the new frontier.