How to appear to be a stronger leader
A key component of managing your business is being a strong leader who your customers and employees believe in.
Are great leaders born or made?
If you have an idea for a small business – or you’re working hard to improve your company’s situation – it’s going to require strong leadership at the top in order to improve efforts at marketing your business.
Why your business should use infographics
Infographics are beneficial resources that your small business should be using.
Crowdfunding as an effective way to finance a small business
Crowdfunding isn’t as easy as simply setting up a website and watching the dollars flood in.
How to go viral
Creating a viral marketing campaign can help your brand quickly become one of the most recognizable online.
4 types of content for marketing your business
Infographics, white papers, blogs and videos are four types of content you can use to market your business.
Marketing your business with a YouTube channel
Creating a YouTube channel and optimizing videos for shareability can help your brand grow online.
2 most popular forms of content marketing
A new study reveals social media and web articles are the most popular forms of content marketing.
4 tips for improving your search engine results
Most companies know that making the most out of search engines is essential for their continued growth and development.
3 tips for lending credibility to your online content
One of the most difficult aspects of online marketing and content production for may people is sounding authoritative.
Hitting the nail on the head(line)
You only get to make a first impression once, and that principle applies as much to online content as it does to job interviews and first dates.
2 tips for getting more from social media
Social media already comprises a large role in many companies' viral marketing campaigns, mobile marketing strategies and increased engagement efforts, but according to several recent studies, it is expected to rise dramatically over the next five years.
Keeping your business plan simple
When running a business, it is easy to give into the desire to broaden your scope.
Level up: Use gamification to encourage engagement
If you are up to speed with modern marketing and engagement strategies, you've probably heard of gamification.
Tips for improving conversion rate
Your business can have the most intricate promotional campaigns, the most successful viral marketing campaigns and a pervasive social media presence, but unless you can convert people into loyal customers, it doesn’t mean much.
How to get the most out of your online marketing through analytics
Online marketing has grown rapidly over the last few years, and many executives have had to work feverishly to keep pace with its evolution.
2 ways to maximize ROI on marketing campaigns
When businesses set out to launch a viral marketing campaign or kick off a new advertising strategy, they typically devote a fair amount of time and energy toward making sure they’re as successful as possible.
Time management tips for your next marketing campaign
Although they are important in all professions, time management skills are especially paramount for executives honing their marketing strategies for small businesses.
Pass the testimonial: Adding customer endorsements to your marketing
No matter how good your online marketing campaign is, how persuasive your ads are or how funny your blog is, you will find marketing your business to be a tough game unless you get a little help from your customers.
Meet the different groups of your online customer base
Every business knows that their customer base is not a uniform group – it typically includes individuals of varying traits and tendencies.
Social media as cost-effective small business tool
Staying within a budget is a difficult endeavor for many young companies. Because of this, managing your small business necessarily involves a lot of creative financial gymnastics and strategies to maximize your return on investments.
Social media marketing is a long-term commitment
Many marketers spend a fair amount of time thinking about the perfect campaign: a creative product launch, for example, or a clever Facebook call to action.
How to write the perfect landing page
For the most part, businesses focus their online marketing efforts on luring prospective customers to their websites.
3 tips for teaching your employees to use social media
The importance of social media marketing is beyond dispute. In the last few years, there has been a voluminous amount of research supporting the belief that businesses that use social media outlets and viral marketing campaigns have significant advantages over those that don’t.
3 ways to promote your business using Twitter
Everyone knows that Twitter can be a powerful tool to promote your business, but not everyone knows how to get the most out of it.
3 ways to make your content more shareable
Although the rapid spread of the web has made it easier for browsers to get information on almost any product or subject, it has also made it difficult for businesses to stand out from the crowded field.