Are great leaders born or made?

If you have an idea for a small business – or you’re working hard to improve your company’s situation – it’s going to require strong leadership at the top in order to improve efforts at marketing your business.

2 tips for getting more from social media

Social media already comprises a large role in many companies' viral marketing campaigns, mobile marketing strategies and increased engagement efforts, but according to several recent studies, it is expected to rise dramatically over the next five years.

Tips for improving conversion rate

Your business can have the most intricate promotional campaigns, the most successful viral marketing campaigns and a pervasive social media presence, but unless you can convert people into loyal customers, it doesn’t mean much.

2 ways to maximize ROI on marketing campaigns

When businesses set out to launch a viral marketing campaign or kick off a new advertising strategy, they typically devote a fair amount of time and energy toward making sure they’re as successful as possible.