social media marketing Archives

7 Tips for Making Social Media Work for Your Business

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Combining Social, Mobile, and Local (SoLoMo) to Drive Small Business Success

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The Hard Truth About Social Media And What You Need to Do About It

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How to Use Social Media for Promoting Your Event

Hosting or sponsoring an event is one of the most powerful ways to gain publicity and get your business’s name out there.

Find Your Audience Online with These 6 Social Listening Tools

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How To Position and Promote Your Organization As A Thought Leader

How can your brand earn the coveted title of thought leader in your industry?

getting started with social media marketing

17 Tips For Getting Your Small Business Started With Social Media Marketing

So you’re trying to grow your business, and you’ve decided that a stronger social media presence is the way to do it. That’s great. But where do you begin?

3 Key Steps To Using Video As Part of Your Content Marketing Strategy

No matter what the medium, the greatest inherent challenge in marketing your business has always been the same – standing out from the crowd.

6 keys to writing a white paper that generates leads

Here are some tips for creating a white paper that attracts leads.

Bryan Kramer on Making Social Media Human – SXSW

The key to succeeding with social media is to be human.

A Sensible Social Media Checklist for Business [Infographic]

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How to create a video marketing strategy

Smart companies are throwing their hats into the video marketing ring. Here’s how you can do the same.

How To Avoid Being Muted on Twitter or, How I Learned to Love The Mute Button

Twitter recently debuted a mute button. Here’s how to stop followers from using it on your business.

7 Reasons Why #SMMW14 Was One of the Best Conferences Ever

When you hold an international conference in San Diego during March, it needs to be pretty impressive to drag people away from the beach. At #SMMW14, the organizers, staff and speakers did exactly that – though the networking events aboard the USS Midway and a cruise around the bay were amazing as well!

Are you a business, marketing, technology, or social media expert? Share it.

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Neal Schaffer On What Goes Into a Successful Social Media strategy

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The New Rules of Content Marketing

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The Expanding Skillset of the Marketer of the Future

The evolution of marketing is constant and rapid in the modern business world, but the long-term outlook for the industry also changes at this accelerated pace.

What your social media marketing strategy lacks

There are some elements that business owners frequently forget when tweaking their strategies, but you won’t ever miss them after reading the following list.

The Best Social Media Strategy: Have You Got What It Takes?

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Facebook's marketing features set to change

Facebook’s marketing features will change later this year.

What is the Yin-Yang of Social Media Marketing?

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Your Social Media Manager's Job Description [Guide]

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Social media as cost-effective small business tool

Staying within a budget is a difficult endeavor for many young companies. Because of this, managing your small business necessarily involves a lot of creative financial gymnastics and strategies to maximize your return on investments.