Enterprise

Enterprise

The Rise of The Enterprise App

Typically, when you think today about the potential for massive success in the mobile application market, your thoughts center around apps marketed directly to consumers.

New Media Expo 2014: QR Codes Kill… Kittens? Scott Stratten #NMX

Day 2 of New Media Expo 2014 from the Rio is underway with morning keynote speaker Scott Stratten, president of UnMarketing, discussing the topic of QR codes and marketing strategies in general during his presentation “QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees and Drive Your Business into the Ground.”

The Socially Enabled Enterprise

Kicking off the second day of the roundtable portion of the Social Shake-Up Conference in Atlanta, a group of industry leaders gathered to explain how companies can truly become socially enabled organizations.