The Intersection of Business and Technology – Powered by Cox Business
Why is content so important in today’s climate, and what’s the best way to use content for achieving your B2B marketing goals?
Here are some tips for creating a white paper that attracts leads.
Content sharing on social networks is just the tip of the iceberg when it comes to the totality of everything that gets spread online.
Here are six tips to help you improve your lead generation marketing efforts.
If you want your business to grow and thrive, you may want to explore using LinkedIn for lead generation.
B2B business leaders need to make sure that their websites are doing as much as they can to generate new leads.
Lead generation marketing strategies need to be updated regularly.
Your marketing team has been heading ambitious campaigns to generate new consumer leads for your business.
Marketing experts remain confident that picking up the phone can still be the fastest and most efficient way to reach out to customers for lead generation.
When can small business operators find time to blog? Here are a few tips to help make better business blogging a less daunting – and even enjoyable – task.
Get people’s attention and improve sales. Those are the goals of lead generation marketing, and there are multiple methods to sell better and generate customer interest.
Cold calling is one of the best techniques you can use for lead generation marketing.
If you run a small enterprise, you’re no doubt always looking for opportunities to grow your sphere of influence and attract new customers, and social networking offers more ways to do so than ever before.
One of many effective marketing strategies for small business is to use LinkedIn for greater networking capability. The site allows professionals to make connections, advertise job openings, and look for other openings in their fields.
Generating leads on Facebook can be an extremely difficult task, if you don’t follow these tips.
Here are some tips on how to produce more effective small business blogs.
It is commonly said that necessity is the mother of invention, and this maxim should never be far from the mind from any executive hoping to cultivate the largest market for a new product.
Your business can have the most intricate promotional campaigns, the most successful viral marketing campaigns and a pervasive social media presence, but unless you can convert people into loyal customers, it doesn’t mean much.
Video content has emerged as an important component to lead generation marketing.
Here are some tips on how to leverage social media networks with email marketing lists.
Business owners follow search engine optimization tips closely, but often neglect to spend as much attention on their search engine marketing efforts.
Unfortunately, every kind of technology is subject to rapid change that makes it obsolete within a few years.
For most companies, lead generation marketing is just another practice used to increase profit margins.
In lead generation marketing, you have to consider the varying channels that can help you generate the highest return on investment (ROI).
In your sales process, you likely consider and evaluate all of the possible ways you can engage in lead generation marketing.
When you first launch your own business, your main goal is profit. Without a steady revenue stream flowing in through your front door, all of your goals and aspirations won’t have the funding to succeed.
When you have the opportunity to expand your business into new frontiers, whether by introducing new subject matter or tackling additional objectives, you want to make sure you have policies in place to sustain growth.
It’s hard to go a day in the marketing industry without hearing about search engine optimization (SEO) and how it can improve lead generation marketing.
As a business owner, you want to make sure your advertising and marketing efforts pay off. If you spend too much money developing campaigns for experimental platforms, you might find your company strapped for cash down the line.
I just wanted a simple form on my website. How hard could that be? How expensive? I started with a Google search: “web form” – 201 million results.
When most people think of networking, there seems to be a negative visceral reaction to it. However,
Believe it or not, Marketing can have a profound effect on the success of Sales. Marketers are responsible for generating leads
The key to lead generation is to match your marketing to your buyers’ behavior. And for your buyers, times are changing.
