The benefits of branding your business through social engagement online are expansive, with millions of consumers who use the web each day. When you give your Facebook fans or followers snippets of information they can take away from your social profiles, you encourage your fanbase to return to your accounts in the future for additional content.
What’s more, social media helps humanize your business – it allows your company to show the public the real you. It’s important that you allow your followers behind the corporate curtain and see that, while you care about sales margins and profit, you are even more passionate about your work and the goods you sell. To generate a higher level of engagement online through platforms like Facebook, you need to actively post and manage content on your profile, and remain in tune to conversations involving your brand.
One of the most-talked-about issues revolving around Facebook over the past few months has been the service’s dwindling reach, which has somewhat been resolved with a new feature. Facebook’s Page Notifications allow users to see all posts from any given page. The new function works similarly to the “Close Friends” option, so if a brand is filtered into this new folder option, users won’t miss any notifications made by specific brands. In fact, this feature will grab the attention of consumers and highlight new deals that are posted online by companies.
“We are currently rolling out the ability for people to receive notifications from specific pages, friends or public figures that they are connected to,” a Facebook spokesman wrote. “This feature will help people keep up with the people and things that they care about most.”
This new feature would give brands the opportunity to increase the reach of their Facebook posts and, hopefully, improve the number of high-quality leads the marketing efforts generate on a monthly basis.