How to find your target market
Defining a target audience is critical for the success of a small business, especially from a marketing perspective.
4 types of content for marketing your business
Infographics, white papers, blogs and videos are four types of content you can use to market your business.
5 tips for starting a direct mail campaign
Direct mail can be a great marketing tool if you follow these five tips.
Revamped Twitter offers new features for small business marketing
Twitter has relaunched its Twitter For Business site, according to Marketing Land, giving it a new design and additional content geared toward helping businesses build social media marketing presences.
How to market your business with Foursquare
Foursquare is a popular social network that can help market your business. Consider the following tips so that you can reach new customers online.
Marketing your business with a YouTube channel
Creating a YouTube channel and optimizing videos for shareability can help your brand grow online.
How can branded content help your business succeed?
Including branded content in your business marketing plans enables your company to bolster its current campaigns. Marketing your business involves collaboration with multiple departments, and using branded materials offers significant value to consumers.
Market your business with online tools
The internet is filled with powerful tools that help with marketing your business. By devoting resources to enhancing your firm’s presence through blogging, social networks and other web-based options, your company can quickly bolster its global reputation.
2 most popular forms of content marketing
A new study reveals social media and web articles are the most popular forms of content marketing.
3 tips for building better links and improving SEO
Check out these three tips for better link-building and improving your small business’ SEO.
Building a unified online presence
Search engine dominance and a strong online presence have emerged as integral parts of any business’s marketing strategy.
The benefits of building business through email newsletters
Here are some of the best benefits of using email newsletters to build and grow your business.
3 ways to improve your online presence
Spend enough time in online marketing circles and you will undoubtedly hear a great deal about your "online presence."
4 tips for improving your search engine results
Most companies know that making the most out of search engines is essential for their continued growth and development.
Email marketing remains most effective form of digital promotion
Here are two tips on how best to leverage email marketing for your small business.
3 tips for lending credibility to your online content
One of the most difficult aspects of online marketing and content production for may people is sounding authoritative.
Hitting the nail on the head(line)
You only get to make a first impression once, and that principle applies as much to online content as it does to job interviews and first dates.
Hashing it out: Using hashtags to market your business
If you've paid even the slightest attention to marketing campaigns recently, you have likely noticed the emergence of a rapidly spreading trend: the Twitter hashtag.
2 tips for getting more from social media
Social media already comprises a large role in many companies' viral marketing campaigns, mobile marketing strategies and increased engagement efforts, but according to several recent studies, it is expected to rise dramatically over the next five years.
Keeping your business plan simple
When running a business, it is easy to give into the desire to broaden your scope.
Level up: Use gamification to encourage engagement
If you are up to speed with modern marketing and engagement strategies, you've probably heard of gamification.
Tips for improving conversion rate
Your business can have the most intricate promotional campaigns, the most successful viral marketing campaigns and a pervasive social media presence, but unless you can convert people into loyal customers, it doesn’t mean much.
2 ways to maximize ROI on marketing campaigns
When businesses set out to launch a viral marketing campaign or kick off a new advertising strategy, they typically devote a fair amount of time and energy toward making sure they’re as successful as possible.
Email marketing continues to be strong promotional option for small businesses
Despite the wealth of promotional tactics available to small businesses, email marketing remains one of the best marketing strategies for small business
Social media trends to watch out for in 2013
Here are some social media trends for 2013 to keep an eye out for.
Time management tips for your next marketing campaign
Although they are important in all professions, time management skills are especially paramount for executives honing their marketing strategies for small businesses.
2 tips for improving your email campaign
Essentially since the internet’s birth, emails have been a crucial part of marketing strategies for many businesses.
Pass the testimonial: Adding customer endorsements to your marketing
No matter how good your online marketing campaign is, how persuasive your ads are or how funny your blog is, you will find marketing your business to be a tough game unless you get a little help from your customers.
Meet the different groups of your online customer base
Every business knows that their customer base is not a uniform group – it typically includes individuals of varying traits and tendencies.
How to market your small business like a big one
With their relatively small reach and limited resource pool, many small businesses struggle with marketing.
Social media as cost-effective small business tool
Staying within a budget is a difficult endeavor for many young companies. Because of this, managing your small business necessarily involves a lot of creative financial gymnastics and strategies to maximize your return on investments.
Understanding cross-channel marketing
The online marketplace is becoming an increasingly multi-channeled enterprise.
How to write the perfect landing page
For the most part, businesses focus their online marketing efforts on luring prospective customers to their websites.
3 tips for a mobile holiday promotion campaign
Before the holidays officially start – before shoppers pile into stores or surf the web looking for the best deals – is the time for businesses to market their holiday promotions and engage with their customers.
Maximizing the power of your emails
Emails are one of the most powerful ways to connect with your clients and customers – they are free, direct and infinitely variable.
The mobile-marketing war heats up
Since the mainstream spread of smartphones, businesses have been looking for ways to use the devices to reach customers and convert leads.
Utilize local search techniques to attract nearby customers
Although the internet has made it possible for companies to reach customers on the other side of the planet, the importance of local marketing remains crucial for businesses hoping to expand their revenues.
Effective Pinterest boards for small businesses
Here are some tips on how to set up an effective Pinterest board for a small business.
The facts and myths of mobile clickthrough rates
Discovering lead generation techniques that provide swift results is the goal for many professionals today.
How small businesses can take advantage of infographics
One efficient method of presenting data in a clearer and more easily understandable way is to turn data into infographics, which has emerged as one of the most unique marketing strategies for small business.
Is it worth investing in mobile search?
For business owners, mobile marketing strategies are essential for success.
Moms are receptive to online marketing, study says
As a business owner, you must conduct a significant amount of market research to understand the people you are trying to advertise to and reach online.
2 tips for improving video marketing
Video content has emerged as an important component to lead generation marketing.
Building solid email marketing lists through social media
Here are some tips on how to leverage social media networks with email marketing lists.