How to find your target market
Defining a target audience is critical for the success of a small business, especially from a marketing perspective.
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Defining a target audience is critical for the success of a small business, especially from a marketing perspective.
Infographics, white papers, blogs and videos are four types of content you can use to market your business.
Direct mail can be a great marketing tool if you follow these five tips.
Twitter has relaunched its Twitter For Business site, according to Marketing Land, giving it a new design and additional content geared toward helping businesses build social media marketing presences.
Foursquare is a popular social network that can help market your business. Consider the following tips so that you can reach new customers online.
Creating a YouTube channel and optimizing videos for shareability can help your brand grow online.
Including branded content in your business marketing plans enables your company to bolster its current campaigns. Marketing your business involves collaboration with multiple departments, and using branded materials offers significant value to consumers.
The internet is filled with powerful tools that help with marketing your business. By devoting resources to enhancing your firm’s presence through blogging, social networks and other web-based options, your company can quickly bolster its global reputation.
A new study reveals social media and web articles are the most popular forms of content marketing.
Check out these three tips for better link-building and improving your small business’ SEO.
Search engine dominance and a strong online presence have emerged as integral parts of any business’s marketing strategy.
Here are some of the best benefits of using email newsletters to build and grow your business.
Spend enough time in online marketing circles and you will undoubtedly hear a great deal about your "online presence."
Most companies know that making the most out of search engines is essential for their continued growth and development.
Here are two tips on how best to leverage email marketing for your small business.
One of the most difficult aspects of online marketing and content production for may people is sounding authoritative.
You only get to make a first impression once, and that principle applies as much to online content as it does to job interviews and first dates.
If you've paid even the slightest attention to marketing campaigns recently, you have likely noticed the emergence of a rapidly spreading trend: the Twitter hashtag.
Social media already comprises a large role in many companies' viral marketing campaigns, mobile marketing strategies and increased engagement efforts, but according to several recent studies, it is expected to rise dramatically over the next five years.
When running a business, it is easy to give into the desire to broaden your scope.
If you are up to speed with modern marketing and engagement strategies, you've probably heard of gamification.
Your business can have the most intricate promotional campaigns, the most successful viral marketing campaigns and a pervasive social media presence, but unless you can convert people into loyal customers, it doesn’t mean much.
When businesses set out to launch a viral marketing campaign or kick off a new advertising strategy, they typically devote a fair amount of time and energy toward making sure they’re as successful as possible.
Despite the wealth of promotional tactics available to small businesses, email marketing remains one of the best marketing strategies for small business
Here are some social media trends for 2013 to keep an eye out for.
Although they are important in all professions, time management skills are especially paramount for executives honing their marketing strategies for small businesses.
Essentially since the internet’s birth, emails have been a crucial part of marketing strategies for many businesses.
No matter how good your online marketing campaign is, how persuasive your ads are or how funny your blog is, you will find marketing your business to be a tough game unless you get a little help from your customers.
Every business knows that their customer base is not a uniform group – it typically includes individuals of varying traits and tendencies.
With their relatively small reach and limited resource pool, many small businesses struggle with marketing.
Staying within a budget is a difficult endeavor for many young companies. Because of this, managing your small business necessarily involves a lot of creative financial gymnastics and strategies to maximize your return on investments.
The online marketplace is becoming an increasingly multi-channeled enterprise.
For the most part, businesses focus their online marketing efforts on luring prospective customers to their websites.
Before the holidays officially start – before shoppers pile into stores or surf the web looking for the best deals – is the time for businesses to market their holiday promotions and engage with their customers.
Since the mainstream spread of smartphones, businesses have been looking for ways to use the devices to reach customers and convert leads.
Although the internet has made it possible for companies to reach customers on the other side of the planet, the importance of local marketing remains crucial for businesses hoping to expand their revenues.
Here are some tips on how to set up an effective Pinterest board for a small business.
Discovering lead generation techniques that provide swift results is the goal for many professionals today.
One efficient method of presenting data in a clearer and more easily understandable way is to turn data into infographics, which has emerged as one of the most unique marketing strategies for small business.
For business owners, mobile marketing strategies are essential for success.
As a business owner, you must conduct a significant amount of market research to understand the people you are trying to advertise to and reach online.
Video content has emerged as an important component to lead generation marketing.
Here are some tips on how to leverage social media networks with email marketing lists.