The essentials of Facebook marketing

Facebook has more than 900 million active users, and companies can use this social network to increase their outreach. However, it’s important to realize how to use social media to your advantage – failing to do so could damage your business’ success.

How to effectively advertise to a mobile audience

Nearly half of all Americans use smartphones, mobile devices that allow people to access information from any location. Smartphones allow people to view a variety of content in the palms of their hands, and advertisers should embrace the opportunity to expand their reach with these devices.

Advice for a viral product launch

Businesses want to share information about their products with consumers. When companies introduce new items, the best way to quickly spread the word about these offerings could be a viral product launch.

Facebook launches attack on like-jacking

In an attempt to protect lead generation marketing efforts on Facebook, the social media company recently launched a campaign of its own geared toward cracking down on scammers who use malware to generate phony likes.