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Business owners employ copywriters and online marketing experts to develop content that follows search engine optimization tips closely.
Twitter’s structure is built to allow users to share content with their unique network.
Business owners who market their products to consumers directly need mobile marketing strategies that work.
Turn the clocks back to the late 2000s and you would struggle to find a business owner who believed optimizing web content to adhere to search engines would help lead generation marketing.
Google unveiled its latest Panda algorithm update last week. The update will be the twentieth Panda refresh, and it will impact 2.4 percent of English search queries over the next few days.
As a business owner, marketing my business is a priority. Without a clearly defined and well-developed strategy, my competition may swoop in and claim the attention of my target audience.
A recently released tool that can lead to better Twitter relationship management is Commun.it.
Here are some common mistakes that marketers often make when adopting a social media strategy.
Content marketing is becoming a competitive strategy for boosting a business’ visibility in the modern age.
Facebook has more than 900 million active users, and companies can use this social network to increase their outreach. However, it’s important to realize how to use social media to your advantage – failing to do so could damage your business’ success.
Nearly half of all Americans use smartphones, mobile devices that allow people to access information from any location. Smartphones allow people to view a variety of content in the palms of their hands, and advertisers should embrace the opportunity to expand their reach with these devices.
Businesses want to share information about their products with consumers. When companies introduce new items, the best way to quickly spread the word about these offerings could be a viral product launch.
In the pursuit of branding your business, it’s important to consider how well you have laid out your marketing budget.
The nuances of running a startup can be a huge headache for any small business owner, especially one who is making an initial foray into an unfamiliar industry.
One of the best strategies for successful cold calling, that can lead to effective lead generation marketing, is to use trigger events.
However, many businesses are still in the dark about what kind of goals or outcomes they would like to see as a result of their efforts as well as how to effectively measure the success of their campaigns.
Recently, YP.com released its Local Insights Digital Report for the third quarter of 2012.
A recently released study suggested that many companies struggle with measuring the impact of their social marketing campaigns.
Since the advent of social media, business owners across all industry sectors embraced online networks for their ability to reach new customers.
A professional blog can be a useful resource for your business. When you publish credible information to your website, you have a greater chance of grabbing the attention of more prospective customers.
Even if the products and services you sell cater to consumers, you might find yourself marketing to other businesses at some point down the road.
When an internet user navigates to a new website, content needs to grab his or her attention immediately.
If you’re looking for search engine optimization tips, you’ll likely come across a bunch on the web.
In an attempt to protect lead generation marketing efforts on Facebook, the social media company recently launched a campaign of its own geared toward cracking down on scammers who use malware to generate phony likes.
There are many new technologies today that help marketers reach wider audiences.
No matter how you look at lead generation marketing, you need to consider using the web for future campaigns and programs.
If you’ve been hesitant to implement a social media marketing strategy to help appeal to wider audiences, you might want to begin brainstorming now.
Before venturing online to craft a social media profile for a brand, a marketing team might want to check themselves against a list of common mistakes.
Many businesses develop social media marketing campaigns that involve Facebook and LinkedIn, but fail to consider the benefits of Google+.
The consumer dynamic is evolving, and it’s your job as a marketer to understand those changes and then implement action plans to embrace the new frontier.
The likelihood of going an entire day without using a mobile device is rare nowadays.
I have discovered that, beyond all of the hype and criticism, marketing my business through social media services like Facebook, Twitter and LinkedIn has serious advantages.
Branding your business as a quality employer sometimes takes a backseat to driving profit margins and generating consistent revenue streams.
Our partners at HubSpot do a great job of providing data-driven resources. At the end of the day, data is what should drive decision making.
