The Intersection of Business and Technology – Powered by Cox Business
Martin Jones is a Senior Manager and Editor for CoxBLUE at Cox Business covering business technology, tech trends, news, and related interests including enterprise, small business, healthcare, hospitality, education and more.
Branding your business in a complex industry can be taxing if you’re a startup company. It’s important to remain committed to developing your corporate and public image, as these characteristics are often what help you attract top talent.
If you’re looking for marketing strategies for small business solutions, and have yet to consider the advantages of search engine marketing (SEM), you are missing a big opportunity to grow your business.
There are numerous articles on the web that offer search engine optimization tips to help improve your standing online. While many of these publications suggest that SEO can be done in a few simple steps, the truth is the practice requires constant attention.
In fact, according to eMarketer, 84 percent of survey respondents believed that brands have to prove themselves as being trustworthy before consumers would even think about interacting with them or pursue information about them.
If you own and manage your own business, you need to inspire your employees to achieve success. Without the ability to lead your troops into battle, through the thick and the thin, you won’t be revered as a fearless and driven professional.
When it comes to developing an innovative marketing campaign, many more professionals are turning to social media. Services like Facebook and Twitter offer unique opportunities for lead generation marketing through online branding.
When you sit down to conceptualize the design and advertising copy for your landing page, you need to be aware of the essential steps you must take to leave a significant impression on your organic visitors.
The evolution of search engine optimization has been swift and impressive. In the past five years, businesses have made more room in their marketing and advertising budgets for online customer outreach programs.
Building a recognizable brand on social media platforms can pay off in the form of long-term increases in referrals, word-of-mouth marketing, positive brand conversations and higher web traffic and subsequent sales.
The marketplace was once a simpler space. Marketers reached out to buyers and told them about the products and services they had to offer, and consumers sat back and waited for these brands to speak with them directly.