You want to increase sales and you know you can do this through landing page optimization,
How to brand your Twitter account
Many professionals rely on social media for branding purposes. Whether using a networking site to encourage engagement or lead prospective buyers to an ecommerce site, the platform used often plays a significant role in the sales cycle.
Social media goals that should be tracked closely
A recently released study suggested that many companies struggle with measuring the impact of their social marketing campaigns.
5 tips to better business blogging
A professional blog can be a useful resource for your business. When you publish credible information to your website, you have a greater chance of grabbing the attention of more prospective customers.
Are you using social media effectively?
You might be asking yourself, “How can marketing my business through social networks improve brand awareness?”
Quality content keeps visitors on your site
When an internet user navigates to a new website, content needs to grab his or her attention immediately.
What makes content king?
If you’re looking for search engine optimization tips, you’ll likely come across a bunch on the web.
3 tips for better lead generation and conversion
For most companies, lead generation marketing is just another practice used to increase profit margins.
4 tips to improving workplace productivity
In my professional career, time management is an essential quality. Whether marketing my business or executing mundane tasks, I need to plan each day carefully or else nothing will get done.
3 tips to acting like a leader in the workplace
Part of your responsibility when running your own business is improving and acting as a good leader for your employees.
Are you evaluating keywords constantly?
No matter how you look at lead generation marketing, you need to consider using the web for future campaigns and programs.
Communication is the key to managing a remote workforce
If you recently launched your own business and your first project requires you to outsource some aspects of the project, you need to make sure you can manage a decentralized workforce effectively.
What are the benefits of an internal creative team?
If your business provides clients with services directly, you often have creative service needs that might seem all too easy to outsource.
Are you a good entrepreneur and leader?
Branding your business in a complex industry can be taxing if you’re a startup company. It’s important to remain committed to developing your corporate and public image, as these characteristics are often what help you attract top talent.
3 tips to helping your employees excel
If there is a war for top talent in the job market, you need to implement employee retention practices to prevent your high-quality workforce from leaving for greener pastures.
3 tips to thinking like a leader
I find that marketing my business as a superior employer can produce a bounty of positive results.
Map out your website for easy access using SEO-friendly URLs
Creating a web page is an essential practice that can help you promote what you are selling to your buyers effectively.
Do you have a superior digital marketing model in place at your company?
Marketing strategies for small business operations continue to evolve as professionals learn more on how to promote their products and services through the web.
Complement your primary keywords with a few alternative phrases
If you’re looking for marketing strategies for small business solutions, and have yet to consider the advantages of search engine marketing (SEM), you are missing a big opportunity to grow your business.
Employer brand and consumer brand can be synonymous
Branding your business as a quality employer sometimes takes a backseat to driving profit margins and generating consistent revenue streams.
Appreciated employees help your business succeed
If your company doesn’t have a sustainable employer brand, you will inevitably have trouble down the line.
3 examples of SEO “worst practices”
There are numerous articles on the web that offer search engine optimization tips to help improve your standing online. While many of these publications suggest that SEO can be done in a few simple steps, the truth is the practice requires constant attention.
Three tips for marketing your business locally
Even though the internet has in many ways shrunk the world and provided a means for direct connection with customers across continents, the power of local marketing remains strong.
Market your business with LinkedIn
The corporate world is evolving, and as a result, marketing strategies for small business have developed to contain social endeavors.
Two tips for encouraging customers to talk about your brand
In an increasingly social world, brands are striving to network themselves successfully across media platforms that consumers actively engage on.
Use Adobe Illustrator to create a logo for your business
Logos are a crucial part of any business’ brand-management strategy.
The importance of reviews in building trust with consumers
In fact, according to eMarketer, 84 percent of survey respondents believed that brands have to prove themselves as being trustworthy before consumers would even think about interacting with them or pursue information about them.
Let your actions speak louder than your words
If you own and manage your own business, you need to inspire your employees to achieve success. Without the ability to lead your troops into battle, through the thick and the thin, you won’t be revered as a fearless and driven professional.
Guest blog posts can give your website credibility
As a business owner, you have likely heard about the importance of managing a professional blog associated with your website.
Your creative team may help improve your content marketing strategies
If you’re like me, employed in the business-to-consumer market, you understand how difficult it can be to pierce the veil of cluttered noise and speak to your buyers directly.
Consistent social branding can have lucrative effects
When it comes to developing an innovative marketing campaign, many more professionals are turning to social media. Services like Facebook and Twitter offer unique opportunities for lead generation marketing through online branding.
3 tips to better video interview etiquette
The business world has certainly evolved in the past decade, and as a business owner, you might find yourself conducting significantly more video interviews today than in the past.
Train your employees in how to market using social media
It is hard to deny the worth of social media in the world today. Business professionals use networking sites like Facebook and Twitter in their personal lives as well as at work.
Search engine optimization tips may help you improve your online marketing campaigns
If you want to increase the number of impressions you make through digital marketing, you might want to implement new search engine optimization (SEO) efforts.
Five tips to improve landing page optimization
When you sit down to conceptualize the design and advertising copy for your landing page, you need to be aware of the essential steps you must take to leave a significant impression on your organic visitors.
Lenovo’s selfless CEO rewards hard-working employees
Lenovo CEO Yang Yuanqing, who recently received a $3 million bonus for the company’s record-setting year, has decided to reward thousands of his company’s rank-and-file employees.
SEO is a long-term process, not an overnight success
The evolution of search engine optimization has been swift and impressive. In the past five years, businesses have made more room in their marketing and advertising budgets for online customer outreach programs.
Three tips to build your brand and market your services through social media
Building a recognizable brand on social media platforms can pay off in the form of long-term increases in referrals, word-of-mouth marketing, positive brand conversations and higher web traffic and subsequent sales.
Have you discovered video content yet?
In June 2012, over 180 million U.S. internet users watched 33 billion online content videos, according to comScore Video Metrix.
How can content influence lead generation?
In your sales process, you likely consider and evaluate all of the possible ways you can engage in lead generation marketing.
7 questions that can help you determine if a facility is conducive to business
If you plan to open up a brick-and-mortar outlet, you are likely preoccupied with finding your niche market.
SEM vs. SEO – which offers a long-term strategy?
The internet is a useful tool in the business world. Companies can promote their brands online for low costs, and recipients can often purchase products or services directly from those businesses.
Direct mail is still worthy of your attention
The marketplace was once a simpler space. Marketers reached out to buyers and told them about the products and services they had to offer, and consumers sat back and waited for these brands to speak with them directly.
What you do often speaks louder than what you say
If you run your own business, you’re in charge of establishing your brand image and how consumers will view your organization.