The Intersection of Business and Technology – Powered by Cox Business
Martin Jones
When an internet user navigates to a new website, content needs to grab his or her attention immediately.
If you’re looking for search engine optimization tips, you’ll likely come across a bunch on the web.
For most companies, lead generation marketing is just another practice used to increase profit margins.
In my professional career, time management is an essential quality. Whether marketing my business or executing mundane tasks, I need to plan each day carefully or else nothing will get done.
Part of your responsibility when running your own business is improving and acting as a good leader for your employees.
No matter how you look at lead generation marketing, you need to consider using the web for future campaigns and programs.
If you recently launched your own business and your first project requires you to outsource some aspects of the project, you need to make sure you can manage a decentralized workforce effectively.
If your business provides clients with services directly, you often have creative service needs that might seem all too easy to outsource.
Branding your business in a complex industry can be taxing if you’re a startup company. It’s important to remain committed to developing your corporate and public image, as these characteristics are often what help you attract top talent.
If there is a war for top talent in the job market, you need to implement employee retention practices to prevent your high-quality workforce from leaving for greener pastures.
I find that marketing my business as a superior employer can produce a bounty of positive results.
Creating a web page is an essential practice that can help you promote what you are selling to your buyers effectively.
Marketing strategies for small business operations continue to evolve as professionals learn more on how to promote their products and services through the web.
If you’re looking for marketing strategies for small business solutions, and have yet to consider the advantages of search engine marketing (SEM), you are missing a big opportunity to grow your business.
Branding your business as a quality employer sometimes takes a backseat to driving profit margins and generating consistent revenue streams.
If your company doesn’t have a sustainable employer brand, you will inevitably have trouble down the line.
There are numerous articles on the web that offer search engine optimization tips to help improve your standing online. While many of these publications suggest that SEO can be done in a few simple steps, the truth is the practice requires constant attention.
Even though the internet has in many ways shrunk the world and provided a means for direct connection with customers across continents, the power of local marketing remains strong.
The corporate world is evolving, and as a result, marketing strategies for small business have developed to contain social endeavors.
In an increasingly social world, brands are striving to network themselves successfully across media platforms that consumers actively engage on.
Logos are a crucial part of any business’ brand-management strategy.
In fact, according to eMarketer, 84 percent of survey respondents believed that brands have to prove themselves as being trustworthy before consumers would even think about interacting with them or pursue information about them.
If you own and manage your own business, you need to inspire your employees to achieve success. Without the ability to lead your troops into battle, through the thick and the thin, you won’t be revered as a fearless and driven professional.
As a business owner, you have likely heard about the importance of managing a professional blog associated with your website.
If you’re like me, employed in the business-to-consumer market, you understand how difficult it can be to pierce the veil of cluttered noise and speak to your buyers directly.
When it comes to developing an innovative marketing campaign, many more professionals are turning to social media. Services like Facebook and Twitter offer unique opportunities for lead generation marketing through online branding.
The business world has certainly evolved in the past decade, and as a business owner, you might find yourself conducting significantly more video interviews today than in the past.
It is hard to deny the worth of social media in the world today. Business professionals use networking sites like Facebook and Twitter in their personal lives as well as at work.
If you want to increase the number of impressions you make through digital marketing, you might want to implement new search engine optimization (SEO) efforts.
When you sit down to conceptualize the design and advertising copy for your landing page, you need to be aware of the essential steps you must take to leave a significant impression on your organic visitors.
Lenovo CEO Yang Yuanqing, who recently received a $3 million bonus for the company’s record-setting year, has decided to reward thousands of his company’s rank-and-file employees.
The evolution of search engine optimization has been swift and impressive. In the past five years, businesses have made more room in their marketing and advertising budgets for online customer outreach programs.
Building a recognizable brand on social media platforms can pay off in the form of long-term increases in referrals, word-of-mouth marketing, positive brand conversations and higher web traffic and subsequent sales.
In June 2012, over 180 million U.S. internet users watched 33 billion online content videos, according to comScore Video Metrix.
In your sales process, you likely consider and evaluate all of the possible ways you can engage in lead generation marketing.
If you plan to open up a brick-and-mortar outlet, you are likely preoccupied with finding your niche market.
The internet is a useful tool in the business world. Companies can promote their brands online for low costs, and recipients can often purchase products or services directly from those businesses.
The marketplace was once a simpler space. Marketers reached out to buyers and told them about the products and services they had to offer, and consumers sat back and waited for these brands to speak with them directly.
If you run your own business, you’re in charge of establishing your brand image and how consumers will view your organization.
You want to increase sales and you know you can do this through landing page optimization,