The crucial aspects of building an e-commerce presence

Although it’s happened slowly for some, the vast majority of small to medium-sized businesses have realized that if they want to grow, they need to shift a significant portion of their attention – and budgets – to the online marketplace.

3 tips for a mobile holiday promotion campaign

Before the holidays officially start – before shoppers pile into stores or surf the web looking for the best deals – is the time for businesses to market their holiday promotions and engage with their customers.

The essentials of Facebook marketing

Facebook has more than 900 million active users, and companies can use this social network to increase their outreach. However, it’s important to realize how to use social media to your advantage – failing to do so could damage your business’ success.