These days, the best way to reach the public is by publishing videos. Traditional advertisements are still an option, but Americans are watching video online more than ever before, and this trend has become too big to ignore.
Including branded content in your business marketing plans enables your company to bolster its current campaigns. Marketing your business involves collaboration with multiple departments, and using branded materials offers significant value to consumers.
Although it’s happened slowly for some, the vast majority of small to medium-sized businesses have realized that if they want to grow, they need to shift a significant portion of their attention – and budgets – to the online marketplace.