Consumer
What's wrong with your e-commerce site and how to fix it
Eliminating common mistakes on your e-commerce site can help you find more customers and improve your business.
How to create a brand experience
Branding your business and creating an experience are essential for finding new customers.
Market your small business with promotional videos
These days, the best way to reach the public is by publishing videos. Traditional advertisements are still an option, but Americans are watching video online more than ever before, and this trend has become too big to ignore.
How can branded content help your business succeed?
Including branded content in your business marketing plans enables your company to bolster its current campaigns. Marketing your business involves collaboration with multiple departments, and using branded materials offers significant value to consumers.
Managing your online reputation
Managing your online reputation is critical to the success of your small business.
The crucial aspects of building an e-commerce presence
Although it’s happened slowly for some, the vast majority of small to medium-sized businesses have realized that if they want to grow, they need to shift a significant portion of their attention – and budgets – to the online marketplace.
3 tips for a mobile holiday promotion campaign
Before the holidays officially start – before shoppers pile into stores or surf the web looking for the best deals – is the time for businesses to market their holiday promotions and engage with their customers.
The essentials of Facebook marketing
Facebook has more than 900 million active users, and companies can use this social network to increase their outreach. However, it’s important to realize how to use social media to your advantage – failing to do so could damage your business’ success.
Do you understand today’s contemporary consumer?
The consumer dynamic is evolving, and it’s your job as a marketer to understand those changes and then implement action plans to embrace the new frontier.