Why? Because B2B companies that blog generate 67% more leads per month than those who don’t. Source – Social Media B2B
Why? Because social media sites and blogs account for 23% of all time spent online. Source – Content Marketing Institute
And the stats get even better from there…
61% of consumers have made a purchase based on a blog post that they read.
60% of consumers feel positive about a company after reading its blog.
70% of consumers learn about a company through its blog versus ads.