During this Engaging Content breakout session, Ian Fitzpatrick, the Chief Strategy Officer of the marketing agency Almighty, and Patrick Cassidy the Head of Global Digital Brand Marketing of New Balance, discussed how the two have used content to fuel the New Balance brand.
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Customer expectations have changed. In the digital age, consumers demand more from brands, which means that attributes like responsiveness, authenticity and adaptability are more important than ever before. Earlier this[...]
As the economy recovers, you’re likely to meet a starry-eyed human babbling on about becoming a business owner. Probing for the object of this person’s entrepreneurial infatuation will precipitate the[...]