The Intersection of Business and Technology – Powered by Cox Business
Most companies know that making the most out of search engines is essential for their continued growth and development.
Facebook and Twitter may be the undisputed leaders in the land of social media, but companies hoping to improve their brand awareness online should be willing to explore some of the secondary channels as well.
Although it’s happened slowly for some, the vast majority of small to medium-sized businesses have realized that if they want to grow, they need to shift a significant portion of their attention – and budgets – to the online marketplace.
Linking social media strategies with SEO considerations is a truly potent weapon, and here are some tips on how to do so.
Many companies work hard to increase their brand’s presence on search engines by producing a large volume of content, carefully selecting and inserting keywords or creating images or videos that attract clicks.
With their relatively small reach and limited resource pool, many small businesses struggle with marketing.
Although the internet has made it possible for companies to reach customers on the other side of the planet, the importance of local marketing remains crucial for businesses hoping to expand their revenues.
These days, every business understands the importance of search engine optimization (SEO).
For business owners, mobile marketing strategies are essential for success.
Here are some tips on how to improve your company’s Google+ marketing efforts.
Business owners follow search engine optimization tips closely, but often neglect to spend as much attention on their search engine marketing efforts.
Mobile marketing strategies often involve some kind of social media application or text message blast. But more unique visitors use map services on their mobile devices today, and your outreach efforts should take this consumer trend into consideration.
Google unveiled its latest Panda algorithm update last week. The update will be the twentieth Panda refresh, and it will impact 2.4 percent of English search queries over the next few days.
Lead generation marketing is important for many businesses. In the digital era, search engine marketing (SEM) is often used to target and identify specific leads.
As a business owner, marketing my business is a priority. Without a clearly defined and well-developed strategy, my competition may swoop in and claim the attention of my target audience.
In an increasingly global marketplace, businesses have to make sure their promotional efforts reach a diverse audience.
Business owners who are tasked with developing mobile marketing strategies should consider recent data compiled in a Google survey.
The internet is a veritable gold mine when it comes to marketing strategies for small business.
Did you know that videos are about 50 times more likely to show up on the first page of Google search results than a simple text item?
Many professionals rely on social media for branding purposes. Whether using a networking site to encourage engagement or lead prospective buyers to an ecommerce site, the platform used often plays a significant role in the sales cycle.
Google recently announced that Google+ has more than 400 million members, of which 100 million are active monthly users.
Recently, YP.com released its Local Insights Digital Report for the third quarter of 2012.
In content marketing, it’s important you follow search engine optimization tips closely. The steps you take to develop a user-friendly website, one that features a comprehensive blog, often determine how well your lead generation marketing campaigns will do in the future.
No matter how you look at lead generation marketing, you need to consider using the web for future campaigns and programs.
Google found itself in a variety of legal battles in 2012, cases the company wishes to avoid in the future.
If you’ve operated in the business world in the past six years, you know about online marketing and how search engine optimization tips can help improve your company’s visibility online.
Business owners spend arduous amounts of time researching ways they can use social media for lead generation marketing.
Many businesses develop social media marketing campaigns that involve Facebook and LinkedIn, but fail to consider the benefits of Google+.
By now, you have likely heard about Google Penguin and Panda, and how each algorithm update affected a significant number of websites in the first half of 2012.
The likelihood of going an entire day without using a mobile device is rare nowadays.
It’s hard to deny the influence social media has had on the world. People in Japan can connect with residents of the United States, and each user can create a unique network of his or her own.
When you think about lead generation marketing, you may immediately consider your search engine marketing (SEM) campaigns and the keywords you use to convert prospective consumers into loyal customers.
For any size business, a strong social or relationship strategy should focus on engagement with new and current customers.
I just wanted a simple form on my website. How hard could that be? How expensive? I started with a Google search: “web form” – 201 million results.
Being social media savvy doesn’t mean finding the right content to post should be difficult. Here are some ways you can gather content
Small Business Week – The U.S. Small Business Administration (SBA), recently asked small business owners to share their stories in a short video
