Getting the most out of native advertising
When you think of “digital marketing,” what comes to mind first? Since it’s 2015, perhaps you think of the brand ads that pop up in your Facebook, Twitter or Pinterest streams.
Adopting a 21st-century approach to brand equity
If you really want to have an innovative approach to branding your business, you need to make sure that web and mobile users find your company compelling when they encounter it online.
Facebook's marketing features set to change
Facebook’s marketing features will change later this year.
How to go viral
Creating a viral marketing campaign can help your brand quickly become one of the most recognizable online.
4 types of content for marketing your business
Infographics, white papers, blogs and videos are four types of content you can use to market your business.
4 steps to a better PPC campaign
PPC advertising can be extremely beneficial if you follow these best practices.
5 tips for starting a direct mail campaign
Direct mail can be a great marketing tool if you follow these five tips.
Revamped Twitter offers new features for small business marketing
Twitter has relaunched its Twitter For Business site, according to Marketing Land, giving it a new design and additional content geared toward helping businesses build social media marketing presences.
Marketing your business with a YouTube channel
Creating a YouTube channel and optimizing videos for shareability can help your brand grow online.
Twitter improves the traditional tweet, adds gender targeting options
Twitter’s structure is built to allow users to share content with their unique network.
How to effectively advertise to a mobile audience
Nearly half of all Americans use smartphones, mobile devices that allow people to access information from any location. Smartphones allow people to view a variety of content in the palms of their hands, and advertisers should embrace the opportunity to expand their reach with these devices.