• Small business owners should consider updating their PR strategies

  When marketing your business, you want to have a comprehensive plan for public relations. ...

  

  Small business owners should consider updating their PR stra...

  June 19, 2013 - No Comments

  When marketing your business, you want to have a comprehensive plan for public relations. PR can include a lot of different elements - it's everything from how you talk to colleagues about your enterp...

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• Adwords – It’s Time to Upgrade to Enhanced Campaigns

  The deadline is getting closer to when your Google Adwords campaigns will be automatically...

  

  Adwords – It’s Time to Upgrade to Enhanced Campa...

  June 19, 2013 - No Comments

  The deadline is getting closer to when your Google Adwords campaigns will be automatically upgraded to "Enhanced Campaigns". Is your PPC team ready for the change? It makes sense to get them up to spe...

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• Cox Business Survey Reveals what’s on the minds of small businesses

  This week is National Small Business Week - a celebration for the 28 million small busines...

  

  Cox Business Survey Reveals what’s on the minds of small b...

  June 18, 2013 - No Comments

  This week is National Small Business Week - a celebration for the 28 million small businesses in the U.S.  In conjunction with this annual event,  Cox Business announced results of its inaugural sma...

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• What do events do to your Twitter following?

  Modern conferences are increasingly interactive affairs.  It's common for events to have ...

  

  What do events do to your Twitter following?

  June 17, 2013 - No Comments

  Modern conferences are increasingly interactive affairs.  It's common for events to have Twitter walls throughout the venue where delegates, speakers and sponsors alike can share their thoughts on th...

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• Mastering the Momentum: 7 Ways to Supercharge Your Productivity

  Productivity is a funny thing — it's part personal habit, part organization and ALL mind...

  

  Mastering the Momentum: 7 Ways to Supercharge Your Productiv...

  June 17, 2013 - No Comments

  Productivity is a funny thing — it's part personal habit, part organization and ALL mindset. If you feel overloaded and overwhelmed, the best preparation isn't going to help you get past that stuck ...

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• Smarter Commerce Conversations with Ted Rubin, Collective Bias (Video)

    Bryan Kramer, CEO and President of Purematter talks with Ted Rubin, Chief So...

  

  Smarter Commerce Conversations with Ted Rubin, Collective Bi...

  June 14, 2013 - No Comments

    Bryan Kramer, CEO and President of Purematter talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias at Smarter Commerce Global Summit 2013 in Nashville. Bryan and Ted dis...

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• The Prospective Client – The Identification Process

  This is the first in a series titled ‘The Prospective Client’ written for anyone who i...

  

  The Prospective Client – The Identification Process

  June 13, 2013 - No Comments

  This is the first in a series titled ‘The Prospective Client’ written for anyone who is in the service industry. As a freelance social media consultant, I have been in the service industry for ove...

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• New hires must be trained effectively

  One of the most important aspects of managing your small business is making smart decision...

  

  New hires must be trained effectively

  June 13, 2013 - No Comments

  One of the most important aspects of managing your small business is making smart decisions in recruiting and hiring, since after all, if you don't find quality professionals to fill the open position...

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• Facebook’s marketing features set to change

  When it comes to marketing your business, few social networks are as engaging as Facebook....

  

  Facebook’s marketing features set to change

  June 12, 2013 - No Comments

  When it comes to marketing your business, few social networks are as engaging as Facebook. Over the last few years, the site has improved its advertising features to help small business owners connect...

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• The Content “IS” the Ad

  There’s a lot of angst in marketing land right now. With Google’s Panda and Peng...

  

  The Content “IS” the Ad

  June 12, 2013 - No Comments

  There’s a lot of angst in marketing land right now. With Google’s Panda and Penguin changes and social algorithms that favor engagement, it may look as though SEO is dead, or that traditiona...

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• How to raise capital for your business using your social capital

  It is easy to think that raising finance for your business will be hard when banks are not...

  

  How to raise capital for your business using your social cap...

  June 12, 2013 - No Comments

  It is easy to think that raising finance for your business will be hard when banks are not lending, people seem to have less money to invest and the economy gets worse.  However, nothing could be fur...

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• Mobile marketing helps small businesses thrive

  Many small business owners rely on mobile marketing strategies to help their companies flo...

  

  Mobile marketing helps small businesses thrive

  June 11, 2013 - No Comments

  Many small business owners rely on mobile marketing strategies to help their companies flourish. Entrepreneurs have realized that smartphones and tablets likely represent the next great shift in techn...

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• What is the Yin-Yang of Social Media Marketing?

  Social Media marketing is a delicate balance of well-conceived content, interaction with y...

  

  What is the Yin-Yang of Social Media Marketing?

  June 11, 2013 - No Comments

  Social Media marketing is a delicate balance of well-conceived content, interaction with your intended audience, clear objectives and careful measurement, all of which ultimately produce leads and sal...

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• 10 Tips for Writing Content that Ranks in 2013 (Infographic)

  Copy is one of the most important aspects of onsite Search Engine Optimization. But with n...

  10 Tips for Writing Content that Ranks in 2013 (Infographic)...

  June 10, 2013 - No Comments

  Copy is one of the most important aspects of onsite Search Engine Optimization. But with numerous algorithm updates  from Google, a lot of the older strategies, tactics  and best practices don’t ...

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• Low-Cost Business Marketing Strategies

  For business start-ups with limited budget creating a high-impact marketing can be a tough...

  

  Low-Cost Business Marketing Strategies

  June 10, 2013 - No Comments

  For business start-ups with limited budget creating a high-impact marketing can be a tough and demanding job. Traditional marketing like radio and newspaper ads, brochures and banners will instantly ...

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• Email is still a very valuable marketing tool

  Remember email? If you can't, it's hard to blame you. But back in the day, before Tweets a...

  

  Email is still a very valuable marketing tool

  June 9, 2013 - No Comments

  Remember email? If you can't, it's hard to blame you. But back in the day, before Tweets and Snapchats and countless other high-tech innovations came around to revolutionize the way small business own...

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