Adam Naide

Adam Naide is Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy and execution for all of the company’s social media activities including audience engagement, campaigns, demand creation and retention. Every week, over six million consumers and small businesses engage with Cox Communications on Facebook, Twitter, You Tube, Pinterest, Google Plus, and Linked In. Cox Business connects online with small & mid-size businesses from its small business blog, Cox Blue. In 2012, Adam was named a “Top Ten Social Media Maven” by Multichannel News and to Cable Fax’s Digital Hot List. You can follow Adam on Twitter at @adamnaide where he tweets about social media, and his other passion, cereal. Adam holds a bachelor’s degree from Emory University and an MBA from the University of Georgia. Naide lives in Alpharetta, Ga., with his wife, Karen, and two teenage children.

Why is it worthwhile to invest in mobile marketing campaigns?

Mobile gadgets provide smartphone and tablet users access to a vast assortment of information. People commonly use these devices to access the internet, play music, watch videos and much more, and business leaders can invest in mobile marketing strategies to reach their target audiences.

2 tips for getting more from social media

Social media already comprises a large role in many companies' viral marketing campaigns, mobile marketing strategies and increased engagement efforts, but according to several recent studies, it is expected to rise dramatically over the next five years.