Why is it worthwhile to invest in mobile marketing campaigns?

Mobile gadgets provide smartphone and tablet users access to a vast assortment of information. People commonly use these devices to access the internet, play music, watch videos and much more, and business leaders can invest in mobile marketing strategies to reach their target audiences.

2 tips for getting more from social media

Social media already comprises a large role in many companies' viral marketing campaigns, mobile marketing strategies and increased engagement efforts, but according to several recent studies, it is expected to rise dramatically over the next five years.