You’ve finally started that startup you’ve been talking about doing, and you’ve even moved the idea from the confines of your mind into a concrete garage. Maybe you’ve grown, and you’ve even got a whole space for yourself. Your company is growing, and with it, your content. The first question you’ve had to ask yourself, as a creative director though, is: how do I get my content out there?
The obvious answer in today’s age: digital media. It’s a bit like flying blind without establishing your brand on the basics – Facebook, Twitter, Instagram, Youtube – and now, companies are turning to even more elaborate social media outlets like LinkedIn, Google Plus, Google Plus Post (and the whole Google entourage in general), Vine, Vimeo, Pinterest…the list could carry on for miles. And you’ve pitched your tent and now you’re waiting to watch your following grow. And grow it has. But you’re still not at the level of visibility you are looking for, and you just can’t figure out why.
With so many other companies competing on social media these days, you have to find time to create a unique platform for yourself. This is keep in today’s ADD-prone Internet generation. But more than that – you need to come up with a solid business plan that will do more than just sell your company. You need to figure out what the best way to amplify your social content is, and what works best for your company. And to do this, you need to figure out the right business model. Just randomly posting articles and sharing and re-sharing links on your sites is only going to get you so far…
Here are some important tips to keep in mind when you are looking to amplify your content to get an even larger following of support: