By now, you should know the importance of including social media into your marketing plan and budget. Not only does it give you access to your targeted demographic, it also allows you to connect with your audience on an individual level. You can crowd source opinions on new product lines or services or you can simply have an engaging conversation. Regardless, your presence on these sites gives potential and current customers a way to reach you directly.
Of course, you can’t employ the same methods for the different social platforms. Each site offers users a different experience. Twitter users want quick and casual communication while Linkedin users expect professional and well researched conversation. In order to get the most out of these sites, you’ll need to make sure that you understand what users expect from each platform and how to mold your posts to suit that need. In general, the posts that do the best are ones that either entertain or inform others.
Besides following the basic style of each social site, you must also make sure you follow the unwritten etiquette rules. While they might seem like common sense, you’d be surprised how often companies do not follow them. If you can understand and implement the information from the infographic below into your campaigns, you’ll be more likely to attract new followers to your profiles and keep your old ones interested.