It's no secret that many business owners are using search engine optimization (SEO) to improve their rankings on websites like Google and Bing. However, for business owners who are just getting into the game and don't quite understand how they should measure success from SEO, it lies in how much traffic you want to generate from your efforts. Of course, significantly more customers visiting your web page is always nice, but if you already have a solid brand, and people navigate to your site more regularly from other outlets, you might find measuring the success of your SEO efforts to be more beneficial by tracking your conversion rates.
Either way, there are a few search engine optimization tips and best practices that you should be aware of before you launch your next online marketing campaign. Primarily, the selection and integration of keywords, as these tools are often what help you improve your rankings on search engine result pages (SERPs).
It's time to understand how keywords can influence traffic navigating to your website. Here are three tips to help you select and implement a top-notch keyword strategy.
1.) Begin with Google – Any professional attempting to launch an SEO campaign should start by researching keywords on Google. It's a fairly basic process, but it will provide some preliminary insight into how competitive keywords can be. First you need to think of a word that your target audience might search when looking for a company like your own. If Google automatically suggests that keyword after you type a few letters, you know it's a strong choice and many people already use it. Of course, it also means other companies may use it, as well.
2.) Find who is targeting your keyword – After you've discovered a word you want to rank highly on, you can use a variety of online resources to discover who else is targeting that word in organic and paid search. When you have a better understanding of your competitors, you can decide if basing a campaign around your original keyword is worth the time or effort.
3.) Local search – Many consumers want to find businesses that offer the products and services they need just around the corner. It's worthwhile to know the local search volume for any given keyword, and Google's AdWords can help you discover just how competitive you can be in your local marketplace.
These three tips can help you begin implementing keywords into the content you publish on your website. When you begin to compile a lengthy library of information, websites like Google and Bing will surely notice, and your visibility online will greatly improve.