When it comes to social media marketing, Twitter is an invaluable platform on which you can leverage your products and services. This around-the-clock broadcast system gives brands and consumers the chance to voice their opinions about varying news headlines, products and entertainment posts. As a business owner, you can conduct regular market research using Twitter by making simple queries on its new-and-improved search engine feature. Learn what people are talking about and engage with them using your own Twitter profile.
However, a lot of research has been released in the past two months that attempt to pinpoint the exact time frames when consumers interact with brands on Twitter the most. The findings to these studies can provide greater insight into how you'll want to plan your lead generation marketing efforts.
Buddy Media, a social enterprise software developer, and Bitly, a URL shortening service, each conducted its own study on when Tweeters garnered the highest response rates throughout any given week.
Buddy Media found that it is better for brands to post during the "busy hours" of 7 a.m. and 8 p.m. (EST), which is in stark contrast to Bitly, which identified the sweet spot for Tweeting is between 1 and 3 p.m., Monday to Thursday. While the two companies came to different conclusions, the importance of maintaining regular engagement through Twitter is undeniably important today.
Here are two tips to generate higher response rates on the social platform.
1.) Use fewer than 100 characters per Tweet – You have 140 characters at your disposal, but you don't have to use them all. According to Buddy Media, posts with under 100 characters had 17 percent higher engagement rates.
2.) Add links – Twitter is an interactive platform, and providing supplementary information to readers is important. Buddy Media found that link clicks account for 92 percent of all interactions with big brand accounts on Twitter, and posts with links had an 86 percent higher reTweet rate than those that featured just plain text.
Has Tweeting at a specific time helped you increase response rates on Twitter?