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Email is still a very valuable marketing tool

If you’re smart, you’ll keep looking to improve your email marketing game, searching for better ways to leverage the technology into more customers and greater profits. Here are a few tips on doing just that.

The art of networking

The business world can sometimes feel like a cut-throat environment, which often leads small business owners to believe that they have to always be on guard against potential competitors.

2 tips for getting more from social media

Social media already comprises a large role in many companies' viral marketing campaigns, mobile marketing strategies and increased engagement efforts, but according to several recent studies, it is expected to rise dramatically over the next five years.

3 reasons to promote your business on Google+

Facebook and Twitter may be the undisputed leaders in the land of social media, but companies hoping to improve their brand awareness online should be willing to explore some of the secondary channels as well.

Tips for improving conversion rate

Your business can have the most intricate promotional campaigns, the most successful viral marketing campaigns and a pervasive social media presence, but unless you can convert people into loyal customers, it doesn’t mean much.