The Intersection of Business and Technology – Powered by Cox Business
Staying within a budget is a difficult endeavor for many young companies. Because of this, managing your small business necessarily involves a lot of creative financial gymnastics and strategies to maximize your return on investments.
Many marketers spend a fair amount of time thinking about the perfect campaign: a creative product launch, for example, or a clever Facebook call to action.
Although the internet has made it possible for companies to reach customers on the other side of the planet, the importance of local marketing remains crucial for businesses hoping to expand their revenues.
The majority of consumers still find products and companies through internet search, but that dominant position is being chipped away at by social media outlets like Facebook and Twitter.
Here are some tips on how to set up an effective Pinterest board for a small business.
Here are some common leadership tips that small business owners in particular should look out for and avoid.
One efficient method of presenting data in a clearer and more easily understandable way is to turn data into infographics, which has emerged as one of the most unique marketing strategies for small business.
Small businesses in particular also stand to benefit from the proliferation of data collection and analytics tools.
Here are a few tips for keeping employees motivated, so that owners can place their focus on other important issues such as marketing strategies for small business.
Here are some tips on how to effectively leverage Twitter hashtags as one of the best marketing strategies for small business.
Here are some tips on how to successfully navigate the exchange of information or services among individuals, groups and businesses.
Here are several leadership tips with small business owners in mind.
Here are some of the most common ways that small businesses waste marketing dollars and how to avoid them.
Branding your business as a leader in your industry is favorable for many reasons.
The nuances of running a startup can be a huge headache for any small business owner, especially one who is making an initial foray into an unfamiliar industry.
Small businesses typically lack the resources of global organizations, but that doesn’t mean that resource-deprived companies cannot compete with the big dogs.
Here are some tips and marketing strategies for small businesses to maximize sponsorship opportunities.
More and more businesses are beginning to discover the numerous benefits that podcasting can have on their marketing efforts.
To reach a wider consumer base, professionals need to discover the channels that resonate most with people, and mobile marketing strategies can help.
If your company doesn’t have a sustainable employer brand, you will inevitably have trouble down the line.
Even though the internet has in many ways shrunk the world and provided a means for direct connection with customers across continents, the power of local marketing remains strong.
Twitter is undeniably an important service in the business world.
Small businesses are not letting big brands rule the school. By telling the right story, maximizing online presence, leveraging trends, competing on lead generation
For any size business, a strong social or relationship strategy should focus on engagement with new and current customers.
During this year’s Small Business Week, the Small Business Administration, as it has since 1998, presented Phoenix Awards to business owners,
Mobile is the way and here’s why – productivity on the go and no-charge support. Whatever business, mobile applications can make life a lot easier.
Small Business Week – The U.S. Small Business Administration (SBA), recently asked small business owners to share their stories in a short video
Live streaming from Small Business Week. Next week, the small business community will be in Washington, D.C. for the 49th annual
