If you’ve been an active entrepreneur for the last two decades, you’ve no doubt noticed that your relationship with customers has changed.
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Ari Horie comes from modest beginnings.
As the first day of Demand Success 2014 neared its end, HootSuite’s Sandy Pell led a discussion about social media and its ties to brand equity.
Many companies rely on media coverage for expanding their reach.
Demand Success 2014 came to a close with a presentation from Judy Smith, the CEO of Smith & Company and a crisis management expert.
Content is a key part of marketing your business online, which is why you need to publish something every day.
Cox Business conducted a survey of more than 600 U.S. small business owners. The survey, conducted in late April, has just been released to coincide with National Small Business Week, May 12th-16th.
It’s hard to know what to focus on when you’re starting a business.
There’s a wide world of marketing material out there today, and you need to make sure yours sticks out from the crowd.
It’s been well established at this point that social media represents a powerful tool for marketing your business. But have you thought specifically about why?
In a recent conversation, the CEO and founder discussed her business’s marketing efforts, employee retention strategies and how to make customer complaints work for you.
Cox Business and Inc. magazine will host Get Started Omaha on April 24, 2014 at the Holland Performing Arts Center.
Some entrepreneurs spend years trying to find inspiration that’ll lead them to success.
Two men started a chain of events that would change the course of sports business forever on Feb. 3, 1876.
There is almost no aspect of the modern business that’s independent of technology.
Instead of focusing on quantity of content produced, you may want to think about quality.
If you have an idea for a small business – or you’re working hard to improve your company’s situation – it’s going to require strong leadership at the top in order to improve efforts at marketing your business.
There isn’t an universal path to opening your own business.
If you’ve been an active entrepreneur for the last two decades, you’ve no doubt noticed that your relationship with customers has changed.
Tim Petree is one example of a small business owner who’s used social media as a candidate engagement tool in recruiting.