Small Business: Playing copycat with the big brands
All throughout life, we’re always told to be original and never steal ideas from other people, but when it comes to growing a business, things are a bit different.
How small businesses can attract top-notch candidates
Use these tips to attract top candidates to your small business without getting into a bidding war with your larger competitors over their services.
To grow your small business, work for free
It sounds crazy, but here are a few reasons why working for free in the beginning can pay huge dividends later.
This week in small business: Content marketing matters for small businesses. A lot.
SMB marketing as a whole has changed significantly in just the last few years, and as some new technologies have started to mature, they’ve redefined how businesses are reaching their customers.
Adjusting your marketing strategies for a mobile-oriented world in 2015
Let’s discuss the importance of the local mobile search as we approach 2015.
Sam Shank on why design matters in mobile e-commerce #SXSWV2V
Mobile commerce is a rapidly growing industry today, especially in the United States.
Women’s Startup Lab founder Ari Horie on the keys to startup success
Ari Horie comes from modest beginnings.
Documentary ‘Print the Legend’ chronicles the rapid rise of 3D printing #SXSWV2V
“Print the Legend” explores the people behind 3D printing, their backstories and their aspirations for the future of the technology.
Cross-network social marketing #Demand14
As the first day of Demand Success 2014 neared its end, HootSuite’s Sandy Pell led a discussion about social media and its ties to brand equity.
Pitching journalists in the social media era #Demand14
Many companies rely on media coverage for expanding their reach.
Notes on a scandal with Judy Smith – #Demand14
Demand Success 2014 came to a close with a presentation from Judy Smith, the CEO of Smith & Company and a crisis management expert.
So there’s an empty space in your content calendar…
Content is a key part of marketing your business online, which is why you need to publish something every day.
2014 Social Media Marketing Industry Report Highlights Business Use of Social Media
You’ve probably surmised that social media can be a valuable tool for marketing your business – but you may still need to learn a few specifics.
Cox Business Barometer Survey Results
Cox Business conducted a survey of more than 600 U.S. small business owners. The survey, conducted in late April, has just been released to coincide with National Small Business Week, May 12th-16th.
Tips on starting your business from someone who’s been there
It’s hard to know what to focus on when you’re starting a business.
Content marketing strategies that stand the test of time – Marcus Sheridan #SMMW
There’s a wide world of marketing material out there today, and you need to make sure yours sticks out from the crowd.
Michael Stelzner speaks on the 7 latest trends in social media marketing
It’s been well established at this point that social media represents a powerful tool for marketing your business. But have you thought specifically about why?
Focus On Business – A conversation with Cool-jams CEO and founder Anita Mahaffey
In a recent conversation, the CEO and founder discussed her business’s marketing efforts, employee retention strategies and how to make customer complaints work for you.
5 tips for pitching your start-up to investors
Cox Business and Inc. magazine will host Get Started Omaha on April 24, 2014 at the Holland Performing Arts Center.
