Did you know women are 18% more likely than the baseline American to follow a brand on Facebook or other social media sites. Women are also 12%
Turning your business idea into a reality
A truly great business idea can be tough to come by, that’s why when you get your hands on one you have to make sure you take the proper steps to see it through.
Use videos to generate traffic
Did you know that videos are about 50 times more likely to show up on the first page of Google search results than a simple text item?
3 ways B2B marketers can benefit from social media
Since the advent of social media, business owners across all industry sectors embraced online networks for their ability to reach new customers.
Marketing my business: Twitter paid advertising options
Twitter is undeniably an important service in the business world.
Is Pinterest worth using for lead generating marketing?
In order to remain relevant in the business world, companies need to quickly embrace the latest advertising and marketing trends.
Is it time to incorporate?
If you have started your own business and operate independently, you might want to consider incorporation.
Discover your branding in customer feedback
Not even a decade ago, businesses either operated online or offline – there was very little room for cross-platform integration.
Content marketing continues to make waves in the business world
Traditional marketing practices through direct mail, television and radio used aggressive promotional tactics to convert leads to sales.
Building rapport is the key to better lead generation marketing
When you have the opportunity to expand your business into new frontiers, whether by introducing new subject matter or tackling additional objectives, you want to make sure you have policies in place to sustain growth.
Is your target audience accessible through mobile marketing?
Building brand recognition in the marketplace is essential for creating a loyal customer following.
Do you know Twitter’s sweet spot?
When it comes to social media marketing, Twitter is an invaluable platform on which you can leverage your products and services.
Are you selling or educating your customers?
It’s hard to go a day in the marketing industry without hearing about search engine optimization (SEO) and how it can improve lead generation marketing.
Why go at it alone? Partner with a professional to launch a successful business
Starting your own business can be an exciting adventure, but there are a lot of glaring hardships ahead that may be staring you in the face.
3 steps to designing a memorable logo
Starting your own business is a significant undertaking, so you want to make sure you take the appropriate steps to achieve success.
How can you improve your lead generation marketing?
As a business owner, you want to make sure your advertising and marketing efforts pay off. If you spend too much money developing campaigns for experimental platforms, you might find your company strapped for cash down the line.
Mobile browsing needs to speed up to remain relevant
In June 2012, Google’s Pierre Far formally announced that the company recommends webmasters use responsive design features when developing mobile content.
Learn from your mistakes to build a successful company
The success you’ve experienced in your past professional efforts has molded you into the business owner you are today.
Social media allows you to speak with your customers directly
There certainly are a lot of social media critics, but those naysayers are missing out on something amazing that is happening online today – consumers and brands are finally communicating person-to-person.
3 easy-to-follow tips for discovering your first keyword
It’s no secret that many business owners are using search engine optimization (SEO) to improve their rankings on websites like Google and Bing.
How Small Businesses Compete With Big Brands
Small businesses are not letting big brands rule the school. By telling the right story, maximizing online presence, leveraging trends, competing on lead generation
3 Painless Steps to Google Analytics for Startups
For any business with a website, mobile website and applications, tracking should be on the top of your priorities list.
5 Types of Business Cards That Set The Bar
Your business card is a first impression and one of countless opportunities to promote your brand. The traditional business card has evolved.
5 Big Business Lessons Startups Should Learn
While cutting-edge entrepreneurs have recently received the bulk of press, take lessons from experienced leaders and make better decisions early on.
Google+ vs. Facebook for SMBs
For any size business, a strong social or relationship strategy should focus on engagement with new and current customers.
3 Reasons SMS Mobile Ads Work
Before smartphones and tablets ruled the world, SMS text ads or text messaging was what mobile advertising meant.
5 Essentials to Data & Reporting Like a Pro
Whether it’s you, your team, a consultant or your agency, data is what should inform decisions. There is nothing that clearly
7 Keys to Being & Doing Your Best
It’s not just about having special talents or being lucky when it comes to being successful.
19 Viral Marketing Campaigns That Get Your Attention
With the power of social networks and vast methods of social sharing, there has never been a better time to launch
5 Simple Ways to Find Content & Share
Being social media savvy doesn’t mean finding the right content to post should be difficult. Here are some ways you can gather content
SBA Honors Disaster Recovery Heros
During this year’s Small Business Week, the Small Business Administration, as it has since 1998, presented Phoenix Awards to business owners,
20 Powerful Stats & Charts Every Marketer Must Know
Our partners at HubSpot do a great job of providing data-driven resources. At the end of the day, data is what should drive decision making.
25 Mobile Apps SMBs Need To Know About
Mobile is the way and here’s why – productivity on the go and no-charge support. Whatever business, mobile applications can make life a lot easier.
How Emotional Triggers Get People to Buy
Appealing to the logical mind is an important aspect of communication… but don’t forget about the emotional side too. Learn the key emotions to tap into,
20 Sites Moms Should Know About
It’s all about making life easier so you have more time to do the things you