Become a more charismatic leader at your small business

Leadership is one of the most important characteristics that can define the success or failure of a small business. There are many different factors and personality traits that can help you when managing your small business. There is no right answer when it comes to leadership, with some people choosing to lead by example, while others lead with inspirational words and convincing speech. However, it is inarguable that charisma is a trait that can contribute a great deal toward efficacious leadership. As an indefinable personal magnetism that draws people to you, charisma can be a difficult thing to point out and improve upon. However, it is not impossible. Here are some tips on how to become a more charismatic leader at your small business.

Be as enthusiastic as you can
Of course, this enthusiasm has to be tempered, as not many employees will enjoy working with a manger akin to a hyper 14-year-old girl on a sugar rush. However, enthusiasm can also be tremendously infectious and lend substantial positivity to yourself on both a conscious and subconscious level. According to Entrepreneur Magazine, charisma has a physical component as well, so ensure that your enthusiasm shines through in this department. This means working on your posture to make it moreconfident and relaxed, controlling your breathing to displaycalmness, smile and make regular eye contact. Poor body language can sabotage even the most charismatic speech.

Be confident in your vision of yourself and the company
Confidence is something that cannot be faked – insincere or irrational confidence will come off as phony and desperate, which can be incredibly off-putting. Instead, actually be confident. Confidence is derived from being sure of oneself and one’s plans, visions and goals. According to John Hersey, setting clear goals, outlining plans to achieve themand subsequently attaining these goals are surefire ways to improve your own confidence in a genuinemanner.

Be prepared
A common adage states that luck is what happens when preparation meets opportunity. Prove how lucky you are by constantly being prepared for every leadership opportunity you have. This means being well-versed in the material at hand, being prepared to deal with individual employees as needed, and practicing. It might sound strange to have to practice charisma, but working with yourself in front of a mirror or a family member can help you be ready for the real thing.

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Martin Jones

Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution for Cox Business social media & content marketing. Today, over 1 million fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.