XaaS Everything as a Service Model and The Benefits to Small Business

What is the XaaS Everything as a Service Model

Everything-as-a-Service (XaaS) is a cloud computing term for a variety of services and applications accessed on-demand over the Internet as opposed to being accessed on-premise.

In the past, digitization typically meant investing a chunk of hard-earned money into computer programs and hardware. This takes up space on the premises and must be backed up, maintained and upgraded regularly, resulting in inefficiency.

Since the beginning of the services revolution, however, all that has changed. Companies of every size can now make use of cloud-based infrastructure for practically all their technology requirements.

This is changing the way business is conducted, and it’s particularly effective for helping businesses grow and scale.

The XaaS Model

Originally, we had software as a service (SaaS). Then came infrastructure as a service (IaaS), monitoring (MaaS), platforms (PaaS) and communication (CaaS), to name just a few service types.

Gradually, the amalgamation of all these services into a single, comprehensive option created “everything as a service,” currently known as XaaS. This is a strategic and operational blueprint, which, according to Deloitte Insights, has begun overturning most other accepted operational business models.

What XaaS Includes

It’s all well and good to say XaaS incorporates “everything”, but what exactly does everything mean? First off, it’s not limited to technology, and what began as an overhaul of legacy systems has widened to support better business efficiencies, customer engagement, and employee oversight using new, updated methods.

XaaS is also redefining many of the basic goals of modernization because instead of having the various functions operating in silos, companies can now set them up as a collection of horizontal services that are available across organizational boundaries. That means suitable application programming interfaces (APIs) can be used by several departments in a company, among other things.

For example, businesses can utilize a customer service module that enables the sales team to track a client’s past interactions with the company.

This same module can also be used by the IT department to manage service calls, and by the purchasing department to manage preferred vendors.

How XaaS Everything-as-a-Service Can Benefit Small Business

Smaller companies benefit exceptionally well from using Xaas, for several reasons, but the most significant of these advantages are:

1. Financial Efficiencies

Companies can achieve significant cost savings by no longer having to invest in multiple different software programs. In addition, from the hardware viewpoint, they not only avoid having to buy expensive server and storage equipment, but they no longer need to pay for space to keep it in. Small businesses can customize their technology environments to accommodate rapid changes in employee and customer needs.

2. Improved Productivity

Back in 2014, telecom network downtime worked out to an average of 32 seconds per service each year. For enterprise-class solutions this potentially added up to 526 minutes per year, representing an estimated cost of $11,000 per server. For small companies with a single server, a loss of that size each year can make the difference between survival and bankruptcy.

3. Stronger Cybersecurity

More than two-thirds (70%) of hacker attacks are aimed at small businesses, 60% of which close down within six months of a breach. This puts cyber-protection high on the list of must-haves for small business owners. Hackers know these companies are easy targets, partly because they anticipate weaker system protection as a result of fewer financial resources, as well as easier access to customer data and other assets.

4. Greater Agility

One of the main benefits of XaaS models for companies is undoubtedly the ability to be more agile, and the 2018 Flexible Consumption Models Study released by Deloitte states 75% of respondents felt having XaaS made it easier and faster for them to introduce new solutions. Meanwhile, 70% said it gave them the chance to use technological tools they would otherwise find too expensive to afford.

The benefits don’t end here, however; the real test is how enjoying those benefits enables small businesses to grow and thrive, and that’s where XaaS really has a lot to offer.

5. Growing a Small Business

To be successful in any business, companies need both profitability and growth. Scaling a business requires owners to put in place the right tools and mindset to take on significantly more orders and manage the processes required to fulfill them. This takes having the right systems, staff, technology, methods, and partners to generate and close the sales, deliver the goods and services, and manage the financial inflow and outflow.

Some of the ways XaaS can help entrepreneurs to do this are:

6. Appropriate Use of Data

Many small businesses owners make critical choices based on intuition and instinct. This is not the ideal way to make a decision, however, especially now that the availability of data levels the playing fields and offers small companies the same access to business intelligence as larger ones enjoy.

Taking up the opportunity to use first, second and third-party data effectively requires sizeable cloud storage in which to secure the data, as well as the capability to analyze and interpret it. Data enables them to:

  • Understand their customers’ requirements, and fulfill them more efficiently than before
  • Generate demand for their products and services based on prospects’ behavior, browsing habits, and previous purchase history
  • Build stronger relationships with existing clients through the use of technology, real-time statistics, closed-loop opportunities such as feedback mechanisms, review sites, customer satisfaction surveys, chatbots, and social media communications.

XaaS provides the opportunity for companies who might not otherwise have either the access to or the ability to use big data to do this for very nominal costs.

7. Lower Capex and Overheads

Every dollar counts in a small company, and XaaS enables the entrepreneur to reduce overheads and staffing costs across the board. From the IT person who maintains the in-house systems as best, they can, to the admin intern who keeps track of deliveries using spreadsheets and other manual systems, much of the spending on capital equipment and fixed costs can be eliminated by simply subscribing to a service.

8. Keeps a Business Current

It can be exceptionally difficult for small companies to stay up to date on technological developments. Monitoring changes in methodologies and programs is not just time-consuming, it requires a certain level of expertise as well. And then there’s the cost of upgrading to the newest version of a program, which is sometimes free of charge and other times not.

If a company doesn’t upgrade, it risks being vulnerable to system attacks, slowing down the performance of the hardware (which typically isn’t intended to handle all the new features), and missing out on some of the benefits of the way it operates. With XaaS, however, upgrades are frequently performed automatically, saving owners the inconvenience of having to handle roll-outs of new versions to all employees.

9. Better Backup and Disaster Recovery Planning

By now, most business owners realize the importance and value of making regular backups of their systems. The world is unpredictable, and we’ve learned to expect anything from tornados to human violence. Whatever happens in a company’s neck of the woods, being a XaaS user means the management can be sure their information is safely backed up. Even in the event of a fire or any other disaster, all company information in the Cloud can be accessed immediately and restored in a matter of hours.

The Final Analysis

Any company planning to grow or expand will benefit from having access to top-level IT expertise and the increased opportunity offered by Business cloud services. Enhance the agility of company systems, introduce efficient solutions, optimize the ROI, control downtimes, improve productivity, and discover how the latest Cloud options can help businesses be more innovative.

If nothing else, using a XaaS solution mitigates cybersecurity risks, and that alone is a good enough reason for any business to consider adopting this model.

Chelsea Segal

Chelsea Segal

Chelsea Segal is the CEO of Targetwise. TARGETWISE empowers agencies, brands + marketers with results-oriented solutions that grow, nurture + maintain a social ecosphere.

Neutralizing all digital channels, we accelerate performance by applying data driven optimizationin real-time across a superior blend of mobile, video,display and email inventory. Converting the right people at the right time, we drive brand solutions, while securing optimal impact, engagement + results.
Chelsea Segal