“In 2012, focus on making your content a key cornerstone of your marketing. And not just any old content, either: Create content that is truly enjoyable, engaging, and that educates. Share a resource, solve a problem, help your customers do their jobs better, improve their lives, and make them smarter, wittier, better-looking, taller, better networked, cooler, and so on. Your story has the power to transform your business, but only if you focus on creating great stuff that truly resonates.”
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, 2011).