Ann Handley from MarketingProfs Gives Her Tip of 2012

“In 2012, focus on making your content a key cornerstone of your marketing. And not just any old content, either: Create content that is truly enjoyable, engaging, and that educates. Share a resource, solve a problem, help your customers do their jobs better, improve their lives, and make them smarter, wittier, better-looking, taller, better networked, cooler, and so on. Your story has the power to transform your business, but only if you focus on creating great stuff that truly resonates.”

Ann Handley

Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, 2011).

Latest posts by Ann Handley