Aim for the header: Giving your website the perfect top

When marketers and small business owners try to improve their online marketing efforts, they typically target elements like blog posts, articles and social media presence. These are all important channels to address, but this list is missing one marketing aspect that could have a tremendous impact on engagement: your website’s header.

The header – which is some combination of text and images that are meant to reflect your brand’s personality – is often the first thing people see when they visit your site, so it is important that it accomplishes what you want it to. Marketing your business is never easy, but by knocking your website’s header out of the park, you are making the path significantly easier.

Make a plan
You won’t just happen upon the perfect header – it takes work. Because a header is supposed to capture your brand’s style and reflect its personality, you will likely have to work hard to get it just right. This may mean trying several different styles and approaches and being unafraid to scrap them if they don’t feel right.

This is also the perfect opportunity for a brainstorming session. Gather the most creative members of your team together and spend a few hours bouncing ideas off of one another. This can be centered around the logo you want or the appropriate tagline, but the important part is to remain positive and consider everything.

Enlist help
Although a fruitful brainstorming session is likely to lead to useful results, it may not be enough. You shouldn’t feel like you have to come up with the final idea. Don’t be afraid to look outside your company – especially at people like graphic designers and user interface experts – to see if they can help you. This option might cost you a little more money, but it will leave you with a header that you can rely on for years to come.

Get feedback
Once you create a header you are happy with, it is common to feel protective and hesitant to accept changes. However, it is impossible for you to completely predict how your customers will react to it. Therefore, once you unveil it, you should accept that you might have to change it based on the feedback you receive.

Welcome comments and criticisms from your customers – they are, after all, the people you are appealing to. It might require you to swallow your pride, but it will ultimately result in a better, more popular header.

How did you develop your website’s header? Share some of your tips in the comments below!

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Martin Jones

Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution for Cox Business social media & content marketing. Today, over 1 million fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.