5 tips to better business blogging

A professional blog can be a useful resource for your business. When you publish credible information to your website, you have a greater chance of grabbing the attention of more prospective customers. However, there is a fine line between crafting interesting blog content and providing buyers with actionable information. In fact, too much entertainment content without actual data can prevent you from ever reaching your content marketing objectives. Therefore, whether you’re branding your business through your blog or using it for lead generation marketing, you need to have a wide array of clearly-developed ideas that speak to your ideal reader.

Here are five tips to consider when writing for your professional blog.

1.) Current events – One of the best ways to develop a professional blog is using it to promote your business’ success. Your readers have some desire to know what’s new with your organization, and your blog can introduce new products and services as well as cover recent accomplishments. When you post about your company, you develop a transparent image for your brand.

2.) Be specific – When you begin to write freely for your blog, make sure that each post speaks to your ideal reader. In business blogging, it’s better to be more specific with what you’re saying, as broader articles might alienate certain buyers and prevent them from visiting your site again in the future.

3.) Solve problems – Internet users search for content to solve their problems. When you take the time to answer frequently asked questions, your readers benefit from your professional insight, and your company earns the respect of your readers.

4.) Interview other professionals – Blogging is an easy way to create conversation with your readers. When you introduce new professionals in your industry, and together speak about new events shaping your niche market, you open up your blog to more readers and encourage a wider population of people to comment on topics and share articles with friends.

5.) Open your blog up for comments – Blogs that allow readers to comment on articles often see higher rates of repeat readers. Therefore, you should install a one-click login option for commenting that allows prospective buyers to comment on posts from their Facebook or Twitter accounts. Users who engage with posts from their social media accounts create traceable identities, which you can use to target specific marketing campaigns at those internet users in the future.

Consider these five tips when developing your own professional blog.

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Martin Jones

Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution for Cox Business social media & content marketing. Today, over 1 million fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.