3 tips for a mobile holiday promotion campaign

Before the holidays officially start – before shoppers pile into stores or surf the web looking for the best deals – is the time for businesses to market their holiday promotions and engage with their customers. If you wait until the rush is on, you are likely too late. Consumers are already being inundated by communications from businesses, so if you want your voice to be heard it is important to get a jump on it and start targeting your most loyal customers.

Luckily, mobile devices have made this process of engagement much easier. Instead of tracking down individual addresses or paying for costly commercials online or on television, it is possible to use new mobile marketing strategies to connect consumers wherever they are. Of course, some plans of attack are better than others, so before you start your campaign, you should learn about some of the best methods for gearing your marketing initiative toward mobile devices.

Here are three great ways to get a jump on the holiday season by promoting your business via mobile technology.

Set the scale
The success of your mobile promotions depend on how well they are tailored to the smaller screens of mobile devices. If a consumer receives a promotion that is tough to view on their smartphones, he or she is unlikely to read any further, which significantly reduces the impact of your efforts.

Although there are many obvious examples of how an improperly scaled promotion will negatively affect returns, it is important to consider some of the less-than-apparent aspects.

For instance, consider the header of an email. It is important that you include all of the vital information about the promotion in the short line that gets viewed first. On smaller screens, this line often gets cut off prematurely, so it is important that you keep a promotional email’s header as brief as possible if you are sending it to phones and tablets.

Include local search
If you are hoping to attract customers to your brick-and-mortar locations, it is important that you gear your marketing campaign toward local search. Make sure you produce content that includes key words about your store locations – such as city, state and street names – if you are hoping to get more people to your store.

Incorporate touch
If you are savvy enough, it is a good idea to optimize your mobile promotions for touch screens. This can mean everything from including pinch-and-zoom aspects on product displays to making fun graphics that respond to specific gestures. Whatever your approach, you will want to make sure that your mobile customers are getting a unique and engaging experience.

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Martin Jones

Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution for Cox Business social media & content marketing. Today, over 1 million fans engage with Cox Communications content, campaigns and Customer Care on Facebook, Twitter, You Tube. LinkedIn and Google+.