The Four-Step Plan for Word-of-Mouth Lead Generation

“Here’s the big news,” writes Andy Sernovitz in the book Social BOOM! “It’s not social MEDIA. It’s SOCIAL media. It’s about real people and the conversations they have.” In other words, a presence at online networks like Facebook, Twitter and LinkedIn isn’t enough. To generate word-of-mouth leads, you’ll also need excellent social skills – and here’s how to go on the charm offensive:

Be interesting. Do you tell friends about dull companies, products or advertisements? Do you arrange introductions for people who bore you silly? Of course not. According to Sernovitz, there’s a good way to gauge your word-of-mouth potential. Simply ask: Would anyone tell a friend about this?

Make it easy. Word-of-mouth relies on a simple message – a single, memorable line that people are likely to repeat when describing your product or service. “Anything longer than a sentence is too much,” he says. “It’ll get forgotten or mangled.”

Make people happy. Customers who love your company will enthusiastically share their experiences with friends. “You will get more word of mouth from making people happy than anything else you could possibly do,” he notes.

Earn trust and respect. No one will risk her own reputation by recommending a company with a reputation for iffy business practices. But when you’re known for treating customers, partners and employees with great care, referrals become a no-brainer.

The Point: Like it or not, word-of-mouth marketing is a popularity contest. And you’ll win when you get people that can’t resist you, your product or service and your integrity.

This article was originally posted on MarketingProfs, which can be found here.

Marketing Profs

MarketingProfs was founded in 2000 by Allen Weiss, a marketing academic, as a place where both his fellow "prof"-essors and marketing "prof"-essionals could learn from each other. Get it? We've expanded the mission since then. But you know how it is... the name stuck. If I were clever, I might say that the name refers to the "profits" our readers reap, but that would be cheesy.