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MarketingProfs was founded in 2000 by Allen Weiss, a marketing academic, as a place where both his fellow "prof"-essors and marketing "prof"-essionals could learn from each other. Get it? We've expanded the mission since then. But you know how it is... the name stuck. If I were clever, I might say that the name refers to the "profits" our readers reap, but that would be cheesy.