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Understanding the distinction between lead generation and demand generation is crucial if you want each piece of content to achieve a measurable marketing goal.
Lead generation marketing strategies need to be updated regularly.
If you’ve been an active entrepreneur for the last two decades, you’ve no doubt noticed that your relationship with customers has changed.
Your marketing team has been heading ambitious campaigns to generate new consumer leads for your business.
There’s no easy way to overcome sales-phobia. Here are a few tips that might help, though.
Cold calling is one of the best techniques you can use for lead generation marketing.
The importance of social media marketing is beyond dispute. In the last few years, there has been a voluminous amount of research supporting the belief that businesses that use social media outlets and viral marketing campaigns have significant advantages over those that don’t.
