Dominating the local search game
We know it’s critical to rank highly, if not at the top, of local search rankings, so here’s how you can get your small business to beat out the local competition in the quest for that top spot.
The rise of mobile marketing and app integration
It wasn’t long ago that mobile marketing was more likely to refer to door-to-door salesmen than to mobile devices, but that is clearly no longer the case.
The Rise of The Enterprise App
Typically, when you think today about the potential for massive success in the mobile application market, your thoughts center around apps marketed directly to consumers.
5 keys for a successful mobile marketing strategy
Here are five keys for successful mobile marketing strategies
Mobile marketing helps small businesses thrive
Many small business owners rely on mobile marketing strategies to help their companies flourish.
Why is it worthwhile to invest in mobile marketing campaigns?
Mobile gadgets provide smartphone and tablet users access to a vast assortment of information. People commonly use these devices to access the internet, play music, watch videos and much more, and business leaders can invest in mobile marketing strategies to reach their target audiences.
New trends in mobile marketing
With pockets stuffed with smartphones and tablets poking out of bags, consumers are engaging with brands in an ever-more mobile fashion.
2 tips for getting more from social media
Social media already comprises a large role in many companies' viral marketing campaigns, mobile marketing strategies and increased engagement efforts, but according to several recent studies, it is expected to rise dramatically over the next five years.
3 tips for a mobile holiday promotion campaign
Before the holidays officially start – before shoppers pile into stores or surf the web looking for the best deals – is the time for businesses to market their holiday promotions and engage with their customers.
How to get the most out of your content marketing campaign
As companies adapt to the changing online marketplace, the importance of understanding the best strategies and practices for attracting potential customers becomes amplified.
The mobile-marketing war heats up
Since the mainstream spread of smartphones, businesses have been looking for ways to use the devices to reach customers and convert leads.
Mobile shopping will play a big role this holiday season
Holiday shopping has changed significantly over the last few years.
The facts and myths of mobile clickthrough rates
Discovering lead generation techniques that provide swift results is the goal for many professionals today.
Is it worth investing in mobile search?
For business owners, mobile marketing strategies are essential for success.
Mobile and social sitting in a tree
Business owners who market their products to consumers directly need mobile marketing strategies that work.
How are customers finding you online?
Mobile marketing strategies often involve some kind of social media application or text message blast. But more unique visitors use map services on their mobile devices today, and your outreach efforts should take this consumer trend into consideration.
Smartphone apps to benefit small business owners
Here are some of the top applications on the market that small business owners should consider adopting.
Google highlights trends to help mobile marketers succeed
Business owners who are tasked with developing mobile marketing strategies should consider recent data compiled in a Google survey.
Use videos to generate traffic
Did you know that videos are about 50 times more likely to show up on the first page of Google search results than a simple text item?
Marketing of luxury goods to migrate to mobile channel
Mobile marketing strategies have emerged as a particularly strong branding channel for companies and small businesses selling niche, luxury items.
Why should your business use Instagram?
They say a picture is worth a thousand words, but what’s a social media account based on images worth?
3 important benefits of mobile marketing for small businesses
To reach a wider consumer base, professionals need to discover the channels that resonate most with people, and mobile marketing strategies can help.
Mobile marketing should be a part of your overall digital advertising strategy
Mobile marketing strategies can be simple or complex, in-depth or just graze the surface, but when professionals put their full effort into generating leads, they see their returns more swiftly.
Mobile technology can provide businesses with greater conversion rates
The likelihood of going an entire day without using a mobile device is rare nowadays.
What drives more traffic to mobile applications?
The rate at which users are moving to mobile engagement over traditional web browsing is fast increasing. However, the content that resonates with consumers the most has strong social ties, especially when it comes to mobile applications.
Is your brand missing out on mobile ad opportunities?
If your modern business is looking to gain the attention of consumers you may want to consider implementing mobile marketing strategies.
Relevance and timeliness is essential in mobile marketing
When conceptualizing mobile marketing strategies, it’s essential that you understand how local relevance and timing are key to converting mobile leads to buyers.
More businesses are acquiring new customers through mobile marketing
If you own a smartphone, you already understand how much these devices can impact daily life. When you wake up in the morning from the alarm set on your iPhone, you immediately interact with the electronic.
The power of the mobile frontier
The steady and powerful adoption of mobile devices has changed the way the modern person interacts with the world around them.
Can social media support your brand and improve your ROI?
When it comes time to launch a new product, you turn to traditional verticals to help get the word out.
Is email marketing worthwhile today?
It’s important to remain connected to coworkers, customers and investors in today’s digital era.
Mobile browsing needs to speed up to remain relevant
In June 2012, Google’s Pierre Far formally announced that the company recommends webmasters use responsive design features when developing mobile content.