A blog is a terrific way to provide value beyond your products and services. It helps you attract new customers and build your relationships with existing ones. Companies who blog regularly attract up to 88% more leads each month compared to those who don’t, and a whopping 92% of companies who posted to their blog multiple times a day have landed a new customer because of it.
But your blog is only as good as its posts — after all, a blog that doesn’t catch or sustain reader interest is unlikely to add value to their time on your site. In order to keep readers involved and reading, you need to create killer blog posts, i.e., posts that are engaging, inspiring, informative, and imaginative.
This infographic from WhoIsHostingThis.com breaks down the best ways to grab a readers attention.