5 Rules for Handling PR

If you are a start-up or small business, your probably do not have a high-powered PR firm handling the press.   Here are rules to help manage conversation, minimize damage and maximize benefit.

  1. Stay Calm, Professional & Factual
  2. Don’t Say Anything You Don’t Want Published
  3. Assume You Are Being Recorded
  4. Gather Data
  5. Kill The Story

All the detail by Ron Burley, can be found here.

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