Content marketing is the link between creating awareness and lead generation. Its the foundation of a strong SEO strategy and a powerful earned/owned media plan.
Content marketing is a way of creating and sharing content to promote ideas, engage targeted audiences and encourage them to take action. It’s an integrated approach to marketing, with quality content at its heart.
Just as the heart powers the body, content powers online marketing success. Quality content in the form of blogs, social media posts, search-optimized articles and so on is a driving factor in attracting new customers and building brand loyalty.
This infographic explores just how successful content marketing can help small businesses grow online.