IBM
The Expanding Skillset of the Marketer of the Future
The evolution of marketing is constant and rapid in the modern business world, but the long-term outlook for the industry also changes at this accelerated pace.
2 tips for getting more from social media
Social media already comprises a large role in many companies' viral marketing campaigns, mobile marketing strategies and increased engagement efforts, but according to several recent studies, it is expected to rise dramatically over the next five years.
Tips for improving conversion rate
Your business can have the most intricate promotional campaigns, the most successful viral marketing campaigns and a pervasive social media presence, but unless you can convert people into loyal customers, it doesn’t mean much.
The importance of leveraging big data for small business
Small businesses in particular also stand to benefit from the proliferation of data collection and analytics tools.