Smarter Commerce Conversations with Ted Rubin, Collective Bias (Video)


Bryan Kramer, CEO and President of Purematter talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias at Smarter Commerce Global Summit 2013 in Nashville. Bryan and Ted discuss the important of content for brands, becoming a blogger and building a blogger community.

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Ted Rubin:
Collective Bias:
Return on Relationship™:
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Ted Rubin

Ted is a leading social marketing strategist and in 2009 started using and evangelizing the term ROR: Return on Relationship™... a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011.