These days, the majority of businesses have blogs, which they update regularly and use to attract new customers and keep old ones engaged. There are millions of blogs out there, each purporting to serve a different audience and provide a unique perspective. Ironically, however, as the number of blogs has multiplied, the topics they discuss and formats they utilize has actually contracted.
In some ways this is unsurprising – posting schedules have compressed, sharing has increased and effective techniques have been mimicked ruthlessly. With that said, though, it is important for you to make sure that you are working as hard as you can to make your blog as distinct and original as possible. If you hope to stand out in the crowded field, you need to approach your blog with creativity and a willingness to broach a wide range of topics in a variety of styles.
Here are some tips to achieve better business blogging by maximizing your variety and incorporating originality.
Engage your readers
The point of increasing the diversity of your blog content is to keep your readers interested and anxious to return regularly. Therefore, it makes sense to go directly to the source and discuss what types of topics they would like covered. Do they want more how-to articles? More humorous posts? More pieces about trends? Understanding what your audience wants – and, perhaps even more importantly, doesn’t want – will make it much easier for you to transform a garden-variety blog into a truly remarkable one.
Create a schedule
It may sound counterintuitive, but creating a firm schedule for your blog can actually make it easier for you to spice it up. One way to do this is to assign a specific type of content to each day of the week. If your readers come to expect that each day has its own associated theme – Monday for tips and tricks, say, and Friday for something funny – it will help your blog stand out and become a popular digital destination.
Make it personal
Nothing can add uniqueness to your blog more quickly and easily than incorporating your own distinct voice. By telling stories about yourself and including epiphanies and observations that you’ve had, you will be providing your readers with something they can’t get from any other blog. This doesn’t mean that you have to turn your blog into a diary, just that you should feel comfortable using your natural voice and personal history to enliven your blog.
What tips have you found for spicing up your blog? Share your thoughts below!